Small Businesses in Wichita Get 63 Percent More Job Applications than Larger Competitors

Best Cities for Small Business Hiring

Having a hiring advantage in this tight labor market is a definite plus, and if your small business is located in Wichita, KS, it is 63 percent more likely to get applications over large companies.

This data comes from ZipRecruiter’s analysis of around 5.5 million job posts on its platform comparing small and large companies hiring for similar positions. The overall number favors large companies, but there are regions across the country where small businesses are faring much better.

As the economy keeps delivering better economic data, including low unemployment numbers, small businesses will face more challenge finding the right candidates for the positions they are trying to fill.

The ZipRecruiter study identified small businesses as organizations with less than 20 employees and large companies as those with more than 500 employees. Using a technique called “fixed effects,” the company was able to ensure the same job titles were compared between small and large organizations in the same city and industry. Of the 5.5 million ZipRecruiter posts from 2017, 55 percent were identified as being created by small businesses.

On the official ZopRecruiter blog, economics professor and writer Mitch Downey explains, there are many reasons people want to work for small businesses, just as they do for large companies. He goes on to say, the reason people choose a small organization is as simple as, “In many cities in America, workers would just rather work for a small business.”

Best Cities for Small Business Hiring

The Southwest and Rocky Mountain regions were the best locations for small business hiring. Companies located here had a hiring advantage, leading ZipRecruiter to state they received considerably more applications than their larger competitors.

In addition to Wichita’s +63 percent, Pueblo, CO had +34 percent: Santa Fe, NM +31 percent; Midland, TX +30 percent; Dallas, TX +21 percent; and El Paso, TX +20 percent hiring advantage for small businesses.

The graph below shows 352 metro cities considered in the report. Green represents where small businesses have the biggest advantage in applications. The blue areas are moderate, without a clear advantage or disadvantage. And in the gray locations is where small businesses received 20 percent or fewer applications than large companies.

Best Cities for Small Business Hiring


Worst Cities for Small Business Hiring

If on the other hand your small business is located in the following cities, you would experience the biggest hiring disadvantage compared to larger companies. Small businesses in New York, NY, see a huge -115 percent hiring, followed by San Francisco, CA with  -84 percent; Pittsburgh, PA with -73 percent, Washington DC with -64 percent, Los Angeles, CA with -58 percent; and Chicago, IL with -43 percent.

The report also looked at the variations in small businesses. ZipRecruiter says there is no real “average” when identifying large versus small businesses in these communities since there are differences and gaps between large and small, even in cities where one or the other supposedly had a clear advantage.

The graph below shows those variations.

Best Cities for Small Business Hiring

Photo via Shutterstock

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Michael Guta Michael Guta is the Assistant Editor at Small Business Trends and currently manages its East African editorial team. Michael brings with him many years of content experience in the digital ecosystem covering a wide range of industries. He holds a B.S. in Information Communication Technology, with an emphasis in Technology Management.

One Reaction
  1. I would be interested to see data about the quality of the applicants. One theory is that less qualified applicants still feel comfortable applying to SMBs in these markets. Another theory is that they don’t want to be a cog in a huge machine and like small businesses.