If I remember correctly I lifted “defy expectations” and “drive innovation” off the blurb section on the back of some business advice book.
I mean, I guess they’re good things to say/do, but they also read a little hollow or undefined to me. I could defy expectations by wearing a gorilla suit to work. I could drive innovation that no one wants.
In any case, they‘re phrases that needed to be knocked down a peg, and I enjoy doing that.
What’s funnier is when people get so trapped into these terms when they talk that they assume that people in another industry understands them. It has got to stop.