Relying on Outdated Strategies Could Put Your Business Behind

Trojan Horse Business Cartoon

Most of the time when I’m writing the idea comes first. There’s an idiom to twist, a play on words, some jargon that needs puncturing … But sometimes you just get an image in your head and you go backwards.

Take for example this Trojan warrior in an office. Why is he there? What does he want? What’s his viewpoint?

The Trojan horse is a natural gag here, but I don’t think I’d have come upon it if I hadn’t imagined this oddball scene first.

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Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

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