ASUS Announces ZenFone 5 and 5Z Smartphones with Options for Small Businesses

ASUS Announces ZenFone 5 Series Smartphones

ASUS unveiled the new ZenFone 5 Series at Mobile World Coference 2018 recently with a lineup of four phones addressing different budgets and needs – and there may be something here for small businesses too. The Zenfone 5 and 5Z are getting the most attention because of the features and the price, as well as the same notch seen on the iPhone X.

A Look at the ZenFone 5 Series

The 5Z is the premium version of the new ZenFone line, and it comes packed with high end specs seemingly designed specifically to compete with other flagship phones. The ZenFone 5, on the other hand, has lower specs, while keeping the same form factor with similar displays, battery and OS.

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For small businesses looking for something more budget friendly than the $1,000 priced flagship phones, the ASUS ZenFone 5 series has some options to consider. The company said it is pricing the 5Z with a 4GB RAM and 64GB ROM configuration at $584, according to a press release. And the rest of the device’s specs may also be worth consideration by small business owners.

In the release, ASUS CEO Jerry Shen pointed out the ZenFone project was launched four years ago with the idea to create empowering luxury for everyone. He added, “Today, the ZenFone 5 Series is the most intelligent ZenFone series ever, utilizing advanced AI algorithms and big-data analytics to provide users with a unique slate of intelligent camera, communication, and convenience features.”

The ZenFone 5 and 5Z

Both phones have the notch made famous (or infamous) by Apple. If you can get over the notch, the 6.2-inch Full HD+ (2246 x 1080) Super IPS+ display has a 90 percent screen-to-body ratio, meaning the bezels are small.

Some of the other specs the phones share are the Android 8.0 Oreo OS, rear 12MP IMX363 (with 1.4µm pixels) and 120° secondary cameras. The phones also feature an 8MP front camera, 3,300mAh battery, USB-C, fingerprint sensor, 3.5mm headphone jack and Near-field Communication.

The company is showcasing the AI features designed to enhance image processing. This includes AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification.

The differences are in the processors, RAM and storage. The 5Z comes with the latest Snapdragon 845 with up to 8 GB of RAM and up to 256GB of storage. The ZenFone 5 has the Snapdragon 636 with up to 6GB of RAM and 64GB of storage.

ASUS didn’t announce the price for the higher configurations of the 5Z or ZenFone 5 nor the exact date of when they will be available.

Image: ASUS 2 Comments ▼

Michael Guta Michael Guta is the Assistant Editor at Small Business Trends and currently manages its East African editorial team. Michael brings with him many years of content experience in the digital ecosystem covering a wide range of industries. He holds a B.S. in Information Communication Technology, with an emphasis in Technology Management.

2 Reactions
  1. I didn’t realize that Asus was making phones. How many units do they sell each year?

  2. This looks good. It seems that recently released phones are following a particular aesthetic of no home button with colorful backgrounds. But I am not really digging it.

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