App Confusion Can Cost Your Small Business 32 Days of Lost Productivity Per Year



App Overload: 32 Days a Year Lost to Productivity App Confusion

If you’re like a lot of other small business owners, you likely rely on several different apps and pieces of software to get through the day.

However, if your employees rely on all this software, too, it may also be causing your small business to hemorrhage money.

How could this be? These are the apps and software developed to make us work smarter and faster.

Well, according to new research from RingCentral, the plethora of apps is causing a lot of confusion in the workplace. In fact, of the 2,000 “knowledge workers” surveyed, the research has revealed 69% waste as many has 32 days a year because of app confusion.

App Overload

Ring Central’s study, “From Workplace Chaos to Zen: How App Overload Is Reshaping the Digital Workplace” looks at how this confusion occurs.

For example, the report notes the biggest problem is with communication apps. Specifically, it’s the multitude of these apps ooftwn used in business.



“Today’s workforce is under siege by a flood of communications apps. More than ever, our attention is scattered across a wide array of different apps and communications channels,” says Riadh Dridi, CMO at RingCentral, in a release accompanying the survey results.

Think about how many communications apps you use. It’s close to a handful, probably.

RingCentral’s data shows the average number of communications apps per person is 4. And 20% of those responding to the survey said they use 6 or more. That’s a lot of conversations in different places and certainly it’s easy to see how wasted time can add up quickly. If you need to reference those conversations, you’ll first have to remember where they took place!

The survey shows as much as an hour per day can be lost to communication app confusion. The average worker in the survey said they will flip between these communication apps as much as 10 times per hour.

Workers surveyed say having a single communications platform would be the most ideal. However, this may not be possible for small businesses on a budget. What a company could do is to attempt centralizing all work communications within the company to a single platform.



Image: RingCentral 3 Comments ▼


Joshua Sophy - Assistant Editor


Joshua Sophy Joshua Sophy is the Assistant Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 17 years of experience in traditional and online media, Joshua got his start in the newspaper business in Pennsylvania. His experience includes being a beat reporter covering daily news. He eventually founded his own local newspaper, the Pottsville Free Press, covering his hometown. Joshua supervises the day-to-day operations of Small Business Trends' busy editorial department including the editorial calendar and outgoing assignments.

3 Reactions

  1. Aira Bongco

    The problem is that once one of these stop working, the productivity stops as well and it can really hurt your business.

  2. You have to ensure that your staff is well trained and can easily adapt to changes. Most apps implement constant updates. So if they are easily confused, then your productivity suffers as well.

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