- Small Business Trends - https://smallbiztrends.com -

4 Steps to get Your Small Business Website Ready for Mobile First Index

4 Ways to Prepare for the Google Mobile First Index

With Google’s upcoming switch to mobile-first indexing due mid-year, it is time to boost your business with the creation of a mobile-friendly website. Consider the following four tips for optimizing your website on any device in time for the shift to mobile first [1].

Understand the Switch to a Mobile First Index

Google uses your desktop content to determine your website’s ranking for both desktop and mobile, meaning your rankings now depend on how your content appears on a desktop rather than on mobile devices. But since more people now access the internet with their mobile devices than from a desktop, Google has officially decided to rank websites based on mobile content. If your website does not have a responsive layout, has a slow loading speed or poorly designed navigation and content, your ranking is likely to decrease if you don’t optimize your site for mobile before the shift.

Test and Accelerate Loading Speed

Recent studies indicate that  47% of consumers [2] want a web page to load in two seconds or less, and 40% of viewers [2] leave a website if the loading process takes three seconds or longer. These statistics, along with Google’s announcement that mobile page loading speed will be a crucial factor for determining rankings after the switch, should be enough to make every business owner double-check their website’s mobile loading time. Determine the loading speed of each of your website’s pages with the use of Google Tools [3] Chrome User and Page Speed Insights.

If you need to accelerate your loading speed, the following methods are among those most recommended:

Put the Spotlight on User Experience

A typical error that businesses tend to make is adapting their desktop websites to mobile while still behaving as if mobile is simply an addition to the desktop site. To achieve high rankings after the switch, companies must prioritize mobile by making adjustments based primarily on mobile users’ experience. Ask yourself the following questions about your mobile website users:

With these considerations in mind, you are ready to move to the final step of preparing your site for mobile.

Optimize Your Design and Content

After closely analyzing your website based on the above questions, optimize and design your content for mobile with a focus on creating the best mobile user experience possible. There are many things you might want to reorganize about your design and content, but here are some of the most basic changes to make:

Photo via Shutterstock [5]