Master the Art of Networking with these 8 Tips

8 Skills You Need to Achieve Networking Success


Business networking is perhaps the most effective way to build relationships and expand your customer base. And thanks to sites like LinkedIn, connecting with the right people has become a lot easier.

But networking is more than business cards and LinkedIn profiles. Making a personal connection can help build lasting and valuable relationships.

8 Tips for Networking Success

Here are some great tips to get better at networking presented by training company NetWorkWise.

Polish Your Social Media Presence Before Making Connections

Did you know regularly updated profiles receive 18 times more searches on networking sites? Another benefit of updating your profile from time to time is to draw the relevant people to your network.

Personalize Your Profile

A descriptive profile tells people about you, your business and your achievements. And people with summaries of 40 or more words receive more views.

Create Separate Social Media Accounts for Social and Professional Personas

By separating your social and personal social media accounts, you can ensure you reach the right people. Data also supports this. According to a 2015 New Norms @Work study by LinkedIn (NYSE:LKND) and Censuswide, 1 in 3 people say separating social media accounts is important.

Use Photos Effectively

It takes only 1/10 of a second to form an impression of someone from a photo.

Profiles with photos are found to get 21 times more views and 36 times more messages.

Interact With the Same Courtesy Online as You Would In-Person

Online networking doesn’t have to be all serious business talk. Ask your connections about their lives and not just work.

Follow Up with Contacts

A simple tip is to follow up a digital meeting with a face-to-face one, and vice versa.

Leverage Co-Marketing and Co-Branding Opportunities

You can share promotions and advertising with other companies to target a combined audience on various channels.

Attend and Face-to-Face Networking Events with a Strategy in Mind

By making networking mutually beneficial, you can explore greater opportunities for your business. That’s why it’s important to understand what your connections are looking for and how you can support them.

For more networking tips, check out the infographic below:


8 Skills You Need to Achieve Networking Success

Image: NetworkWise 5 Comments ▼

Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

5 Reactions
  1. Hello
    Great tips over here to build a strong online network. Totally agree that business networking is that most effective way to build relationships with customer. Building long lasting and valued relationship is a little bit hard, but when we have the effective guide like this then anybody can.

    I am really happy to read your post and here I have learned many things. The step by step tips on art of networking is very effective and informative. You have well explained the whole post. The infographic is amazing.

    Thanks for sharing.

    Best wishes,
    Praveen verma

  2. You need to get used to it. Stand in front of the crowd. Let it make you nervous until you get use to it. That’s the same with networking. You need to go out there and meet people constantly.

  3. Nowadays, it is essential to have some networking skills. And it is not just to make more sales. It is also to strengthen your position and learn more about your industry.

  4. It may take some time to be successful at networking. But if you do it a lot and you go out and meet people often, you’ll get used to it.