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Follow These 7 Steps to Get Your Product Sold at Walmart (INFOGRAPHIC)

7 Steps to Get Your Product Sold at Walmart

For most small businesses, getting products on Walmart (NYSE:WMT) shelves is a huge dream. That’s because Walmart is the world’s largest retailer, attracting more than 140 million American customers every week.

Not surprisingly, getting your products into Walmart is no walk in the park. You need to have a solid strategy to get your products on the Walmart shelves.

How to Get Your Product Sold at Walmart

Ohio-based product development firm, Idea Buyer, recommends the following seven steps to get into Walmart.

Patent Your Product

If you’re selling a new product, make sure you patent it. That way, you will ensure your innovative product is not copied by anyone.

Incorporate Your Company

You will have to provide your company’s taxpayer identification number (TIN) to complete the other steps in the process.

Acquire a Barcode Number

You can get your barcode number from GSI US and a D-U-N-S Number from Dun & Bradstreet.

Create High-Quality Images of Your Product

You can get a prototype of your product made if you haven’t started manufacturing yet.

Write a Sales Sheet

A sales sheet can help you demonstrate why a store like Walmart should accommodate your product.

Plan Your Manufacturing

Walmart will require you to explain how you’re going to manufacture enough to fill an order from them. It therefore makes sense to have everything figured out in advance.

Submit Your Product for Walmart’s Consideration

The final step is to visit corporate.walmart.com and submit your product for Walmart’s consideration. If they are interested, they will place a small order so they can test your product in select stores. If liked by customers, you will soon receive bigger orders and start selling across the country.

7 Steps to Get Your Product Sold at Walmart

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Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

One Reaction
  1. Is this about selling online or is it about selling it in the actual store? I hope they also provide an online option.

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