If I remember right this was a rejected cartoon for a client. I suspect the problem was too much reading, but maybe it just didn’t click. It’s hard to know.
The thing is this cartoon sells really really well for me on the site. Like really well.
So while that initial rejection kind of bummed me out (even all these years later, it’s not fun), the end product achieved results, realized objectives, etc.
Vague objectives achieves nothing. It is better to be specific.