Vague Benchmarks Made Achievement Easy – But Somewhat Unsatisfying





Goals Business Cartoon

If I remember right this was a rejected cartoon for a client. I suspect the problem was too much reading, but maybe it just didn’t click. It’s hard to know.

The thing is this cartoon sells really really well for me on the site. Like really well.

So while that initial rejection kind of bummed me out (even all these years later, it’s not fun), the end product achieved results, realized objectives, etc.

1 Comment ▼

Mark Anderson


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

One Reaction

  1. Aira Bongco

    Vague objectives achieves nothing. It is better to be specific.

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