7 Ways to Get More Out of Promoting Your Product on Social Media

Top Tips for Social Media Promotion

Launching and promoting products to a global audience used to be the domain of multi-national businesses with big budgets and access to prime time TV ad slots. That’s not the case anymore. Small businesses can promote their products globally for free or at affordable budgets thanks to social media.

The advent of social media has leveled the playing field for businesses to reach masses of potential customers online. You can promote and market to large audiences eager to learn more about your business and buy your products on social media, but you need to know how to do it right.

Top Tips for Social Media Promotion

Statistics show more than 1 in 3 internet users go to social networking sites like Facebook and Twitter when looking for more information about a brand or product. And almost 90 percent of marketers who promote on social media say their social media marketing efforts have increased exposure for their business, while 75 percent say they’ve increased traffic.

If you want to tap into this powerful marketing tool, there are some top ways savvy marketers use to promote and market products on social media you can emulate:

1. Partner with Bloggers and Influencers

Social media influencers, celebrities and bloggers are already in contact with your target customers. Partnering with them can increase your brand awareness and sales. Reach out to influencers and work out an arrangement to have them mention or recommend your products or brand to their followers in subtle ways that work for everyone involved.

2. Create Explainer Videos

A whopping 80 percent of all internet traffic will come from video by 2019, according to SocialMediaToday. Savvy marketers are creating explainer and testimonial videos for social networks, which inform and inspire people to believe in their products. The trick here is to let people see your product in action and witness its benefits with their own eyes.

3. Run Social Media Contests

Run a contest is a subtle way to promote your product without actually advertising it. A contest on social media will attract your target audience’s attention, drive engagement and increase product sales and brand loyalty. For best results, keep the contest simple, fun and offer rewards to all participants.

More Tips for Promoting on Social Media – Infographic

If you want more tips for marketing and promoting your product or business on social media, check out this neat infographic designed by College Paper below. It includes useful info on how to promote your products on social media without being overly promotional.

Top Tips for Social Media Promotion

Image: College-Paper


David William David William is a Staff Writer for Small Business Trends. He covers franchises, brick and mortar businesses, public policy and other small business issues. He is also founding editor of WebWriterSpotlight.

10 Reactions
  1. Videos are the main platform nowadays. Knowledge in this area is proved to be beneficial.

  2. Hello
    Social media platforms are one of the best and effective ways to promote our brands. But, we need the right strategies to effectively promote our products. The tips from your side is very informative and effective and it will help to get more out of promoting our products on social media.

    And, thanks for the lovely infographic and it does make it easier to understand.

    Thanks for sharing.

    Have a great day ahead.
    Praveen verma

  3. Hi David,

    Your article is incredibly great. I love the infographic. Marketing need to have at the back of the minds that social media is here to stay. It is and will always be the best marketing channel for businesses. The benefit of using social media enormous and I like the fact that you mention the use of videos. Visual content is the best way to share information because humans relate easily to images. And with such visuals like videos and infographics, engagement and traffic will surely increase. In fact, those who digest information via visuals are likely to retain the information over 300% more than those who took the same information through text content.

  4. Hi,

    I love the infographic, Well I also believe the same in the present scenario where SEO is taking too much time and competition is becoming high we have social media as a great platform to generate leads. The thing is we have to find out which social media is having our audience like, Of your business is B2B than LinkedIn will work for you If your business is B2C than Facebook and Instagram can be beneficial for you.

  5. Vishwajeet Kumar

    Hello David,

    I really like the infographic. It is very informative. Social Media sites are one of the best ways to promote things online. I have recently used Facebook ads and it helps me to drive traffic and quality leads to my site. Thanks for sharing these helpful tips.

  6. This information gathered on social media marketing has helped me to understand how the different social media sites can help me in building a bigger brand and increasing my profit in my business. I really appreciate this very useful insightful information.

  7. Hello,

    Thanks for sharing wonderful tips with us. Making videos about your products play a vital role to increase brand awareness. No doubt social media sites are the quickest way to the promotion of your business. I Learn so much good tips regarding the promotion of the product from your blog post.

    Goob Job!

  8. I really appreciate this nice post. Great Infographics.

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