10 Tips for Branding, Blogging and Social Media Marketing

10 Tips for Branding, Blogging and Social Media Marketing

There’s so much that goes into creating a successful small business marketing campaign. Branding, content marketing and social media all play important roles in this area. So you need to come up with the mix best for you.

But members of the online small business community can still offer valuable insights to help you shape your own unique plan. Here are some of their top tips for promoting your small business with content marketing, social media and branding.

Learn the Importance of Consistent Branding

If you want customers to remember your business, you need to create a brand identity that’s consistent across platforms and messages. Consistency is a main tenant of branding, but it’s still something some entrepreneurs overlook. Learn why it’s so important in a recent PMA Web Services post by Peggy Murrah.

Ramp Up Your B2C Social Media Content Distribution

When you’re marketing a consumer focused business on social media, content creation is only part of the process. You also need to be able to distribute this content effectively. Learn more about this part of the equation in this Prepare 1 post by Blair Evan Ball.

Keep Up with Changes in Social Media

Social media platforms are constantly changing and updating. So if you want your marketing strategy to be successful, you need to be able to adjust to those changes, as Rachel Strella explains in a recent Strella Social Media Post. BizSugar members also share thoughts on the post in their community.

Consider the Ideal Blog Post Length for Your Content

There are many schools of thought about how long blog posts should be in order to attract the most possible search traffic. There’s not a simple answer to the question. But there are many things you can consider to make a good decision, as Sam Hollingsworth discusses in a recent Search Engine Journal post.

Update Old Posts When You’re Out of Blog Post Ideas

If you find yourself out of ideas for what to post on your business’s blog, you could simply go back and repurpose some previous content. Ivana Taylor of DIY Marketers offers some suggestions for updating those old posts.

Train Your Brain to Be Creative

Creating effective content for your business requires a lot of creative thinking. This creativity grows over time for a lot of business owners, but there are some things you can do to intentionally develop this characteristic, as Jodi Harris details in a recent Content Marketing Institute post.

Use These Simple Yet Effective Techniques to Grow Your Business

Growing a business doesn’t need to involve a lot of complicated techniques. There are plenty of simple things you can do, like the methods listed in a recent Pixel Productions post by Helen Cartwright. You can also see what the BizSugar community has to say about the post here.

Build a Facebook Messenger Bot Sequence

One of the main purposes of using social media is to start conversations with customers. And Facebook Messenger can be an effective platform for doing just this. You can even build bot sequences to automate parts of the process. Learn more in a recent Social Media Explorer post by Dana Tran.

Don’t Miss Out on These Free Online Advertising Opportunities

When you first start your website, you might actually find the opportunity to take advantage of some free advertising credits. A recent post by Susan Solovic goes over how to best utilize these opportunities so they make a big impact on your business.

Incorporate Video into Your Business

Video has so many different potential applications for businesses, from content marketing to training. So if you have yet to make use of this format, Ivan Widjaya of Biz Penguin explains why you should rethink this strategy.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Photo via Shutterstock

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

21 Reactions
  1. Hello Annie,

    You have shared some great tips and tricks here. Social Media marketing is today’s high demanding advertising solutions and it helps to connect with targeted users. Thanks again for this amazing post.

    Have a Great Day 🙂

  2. Great tips on how to promote your business visibility through branding, blogging and social media marketing! One more point that I believe will help a lot of people is to create something that is useful for the people consistently. With all these tools we can easily create and publish what people are looking for. Creating content keeping in mind the human wellbeing will automatically help you create something useful and make your business popular. Thanks again for sharing such useful tips.

  3. Branding is now essential for the success of any business. You cannot sell if your customers don’t remember you. That’s just how it is.

  4. Millenials are a fickle generation to market to. Most do not like being sold to, directly. They rather go find their own solutions. Also, as the entirely digital native generation, they ignore or resent offers that are not personalised and relevant to them. Consistent branding and social presence are something that any business wishing to market to Millenials should be doing.

    Personally, I disagree with the messenger bot, but I can accept some automation is needed.

  5. Hi Annie,

    Great article here. Many people forget that consistency is key in blogging and branding. You can feel that there are different people managing different things when you check how they do in social media. They need to understand that, although the platforms are different and should be managed differently, the brand’s identity should be consistent in all the platforms.

    Thank you for this great post.

  6. Creativity of a writer is purely impressive. Blogging is a pleasurable thing to do. Engaging content can mean many things. It for the most part implies content that is useful for your life and your business. As to be beneficial for them it must contain their interests, else it won’t attract them.

  7. Hello Annie, you deserve to get appreciation and applause for your social media guidance and tricks. Video marketing is a cool idea to bring lead generation

  8. Hello Annie, thanks for your post about social media marketing. I love Free Online Advertising Opportunities part.

  9. Very interesting article to understand about branding and social media marketing. Initially, I was completely unaware about the importance of these but after reading your post, I really got good information. I really would like to read such kind of informative content from your blog in future.

  10. Hey Annie, thank you so much for the post. I found it very interesting and helpful.

  11. I have got a great lesson about branding and business trends

  12. These tips on Branding, Blogging, and Social Media Marketing are really great thanks to you for sharing.

  13. very nice post on Tips for Branding, Blogging and Social Media Marketing. Very nice topic cover such as use our idea, simple and Effective Techniques to Grow Business, making brain creative.
    Thanks for sharing. Keep writting.

  14. Thankyou so much for this post. Branding is most important for any business

  15. Hi there thank you for sharing for tips
    Learn digital marketing course in hyderabad

  16. Hello Annie, excellent article! very appreciable.
    Applause for your complete guidance and tricks. The importance of consistent branding was too good!

  17. Hey, Well information about tips for blogging and social media and best unique information’s. Thank you.

  18. thank you for sharing great content

  19. Nice article about “tips for blogging and social media and best unique information”. thank you for sharing with us..

  20. Somewhere Branding and Marketing Activities are Interconnected. In Social Media, Website you need branding over there and Both are Marketing