The Really Big List of Marketing Tools for Small Business



2018 Marketing Tools

Every marketer needs the right tools in order to succeed in running marketing campaigns.

Good tools make your life easier, from blogging tools to research and tracking tools.

Unicorn tools are unique and magnificent time-savers that free you up to focus and prioritize.

Here’s a list of every marketing tool you need updated for 2018.



Every Marketing Tool You Need to Know About in 2018

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.





Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

2018 Marketing Tools

1. Site Audience Comparison

  • SimilarWeb
  • Alexa
  • Google Analytics
  • Experian

2. Digital Analytics Tools

  • Google Analytics
  • Google Analytics Premium
  • Adobe Analytics
  • Kissmetrics

3. SEO Keyword Analysis

  • Google AdWords Keyword Planner
  • Google Trends
  • SEMRush
  • Bing Ads
  • Übersuggest

4. SEO Rank Checking

  • Google Search Console
  • SEMRush
  • Searchmetrics
  • Moz
  • Ryte

5. SEO Site Crawling

  • Google Search Console
  • Ryte
  • Screaming Frog

6. SEO Backlink Analysis

  • Google Search Console
  • SEMRush
  • Ahrefs
  • Majestic
  • LinkResearchTools

7. AdWords Paid Search Analysis

  • WordStream
  • SEMRush
  • SpyFu
  • Optmyzr

8. Influencer Outreach and Management

  • Buzzsumo
  • BuzzStream
  • Traackr
  • Onalytica
  • Lithium

9. Data Management Platforms and Audience Targeting

  • Cxense
  • Criteo
  • Krux
  • Neustar
  • Oracle
  • Adobe Audience Manager

10. Page Engagement Tools

  • Clicktale
  • Crazy Egg
  • Tealeaf

11. Content Management Systems

  • Sitecore
  • Adobe Experience Manager
  • Acquia
  • Oracle WebCenter

12. Blogging Tools

  • WordPress
  • HubSpot
  • Movable Type
  • ExpressionEngine
  • Drupal

13. Content Curation and Authoring Tools

  • Evernote
  • IFTTT
  • Feedly
  • Scoop.it
  • Cronycle

14. Landing Page Creation and Testing Tools

  • Unbounce
  • LeadPages
  • Instapage
  • Optimizely

15. Digital Asset Management

  • Adobe Experience Manager
  • Wistia
  • Vimeo
  • Uberflip
  • Placeit

16. On-site Push Notifications

  • Hello Bar
  • BrightInfo
  • Sumo
  • Evergage
  • Bounce Exchange
  • SaleCycle

17. Personalization for Ecommerce

  • Evergage
  • Barilliance
  • Marketizator
  • SaleCycle
  • Monetate

18. Ecommerce Cart Recovery

  • Cloud.IQ
  • SaleCycle
  • Optilead
  • Fresh Relevance
  • Pure360

19. A/B and Multivariate Testing Tools

  • Convert
  • Visual Website Optimizer
  • Optimizely
  • Oracle Maxymiser
  • SiteSpect

20. Ecommerce Management

  • Magento
  • Woo Themes
  • Shopify
  • PrestaShop
  • Actinic

21. Product and Customer Review Tools

  • Trustpilot
  • Feefo
  • Yotpo
  • Bazaarvoice
  • Reevoo

22. Call Tracking

  • Infinity
  • Convirza
  • ResponseTap
  • CallTrackingMetrics
  • CallRail
  • Nextiva

23. Social Media Publishing Focus

  • HootSuite
  • Buffer
  • SproutSocial
  • Viralheat
  • FalconSocial

24. Social Media Listening Focus

  • SocialMention
  • Talkwalker Alerts
  • BuzzSumo
  • Social Crawlytics
  • Sysomos

25. Social Media Campaign Tools

  • Shortstack
  • Spredfast
  • Woobox
  • Pagemodo
  • Tabfoundry

26. Online Customer Service Tools

  • MobileMonkey
  • Zendesk
  • Help Scout
  • Get Satisfaction
  • Freshdesk
  • Groove

27. Marketing Cloud, CRM and Campaign Management Tools

  • HubSpot
  • Marketo
  • Hatchbuck
  • SalesForce
  • Oracle Marketing Cloud
  • Adobe Marketing Cloud

28. Email Service Providers and Marketing Automation Services

  • Aweber
  • iContact
  • MailChimp
  • Constant Contact
  • Get Response
  • Infusionsoft
  • Act-On

29. Facebook Messenger and Chatbot Tools

  • MobileMonkey

30. Email Marketing Optimization Tools

  • SurveyMonkey
  • Polldaddy
  • Typeform

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!





Photo via Shutterstock More in: 4 Comments ▼


Larry Kim


Larry Kim Larry Kim founded WordStream in 2007. He serves as company CTO and is the author of 4 Award-Winning Books on Software Development. Larry also blogs at the WordStream Blog and practices photography in his spare time.

4 Reactions

  1. Aira Bongco

    Marketing is everything if you want to make a profit from your online business so this really helps. Thanks.

  2. Hi Larry,
    What a MEGA list!
    Yes, no doubt, these tools can do wonders.
    I am already using some. Need to check the rest.
    Indeed a weekend gift.
    Thanks for sharing.
    Keep sharing.
    Have a blessed weekend.
    Best Regards
    ~ Philip

  3. Hello Larry,

    Awesome list of some useful tools. I am using some of them for my blog and its really help me to grow my blog. Thanks for sharing this.

  4. I love how you segmented the list into activities you would perform with them. Also, while links to products are great, this article is a clean break from that. I am not obsessed with clicking every link – and run out of steam before I get through them. This way, it is up to me if I want to go the next step and review the products at a specific time set aside for it.

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