There isn’t just one correct way for small businesses to make sales. You can use social media, content marketing, or even good old fashioned phone calls. No matter what tactics you use, it’s important to have a plan and a way to measure results. Here are some techniques suggested by members of the online small business community for increasing sales and marketing ROI.
Uncover Your Best LinkedIn Prospects
If you use LinkedIn for sales, then you need to know how to uncover the most relevant prospects on the platform. A recent Social Media Examiner post by Josh Turner features  tips to help you use LinkedIn’s Advanced People Search to find results and make more sales.
Take Advantage of This New Google My Business Feature
Google offers plenty of tools to help your local business get found. But if you ultimately want to get those customers on the phone so you can make sales, a new “call now” button on Google My Business could be another great solution. Learn  more in a recent Search Engine Journal post by Matt Southern.
Quantify Marketing ROI with These Metrics
In order to determine which marketing and sales activities are worth your time and investment, you need a way to quantify ROI. In this  Startup Professionals Musings post by Martin Zwilling, you can see some of the top demand generation methods to help you make those important decisions. Then you can see what BizSugar members have to say  as well.
Automate Your Sales with Chatbots
AI offers plenty of opportunity for small businesses to automate processes. Chatbots in particular can help you make more sales by answering common questions quickly and concisely. In a recent CorpNet post, Samantha Engman outlines  some of the chatbots with the best ROI for businesses.
Use These Marketing Tips to Increase Back to School Sales
Back to school season offers plenty of opportunities for some businesses to really increase their sales. But you need to have a solid marketing plan in place early. To kick off the season right, check out  the tips in a recent Biz Epic post by Chad Stewart.
Don’t Waste Time Creating Content That’s Too In-Depth
Content marketing can help you reach more customers and potentially make more sales. And in-depth content has an even better chance of getting you noticed. However, there comes a point where your time spent creating content might not be worth it, as Neil Patel discusses  in a recent post.
Build Your Own Customer Support with Wix Answers
Customer service is absolutely essential to any effective sales strategy. And setting up a process for answering customers quickly online doesn’t have to be difficult. In a recent Smallbiztechnology.com post, Ramon Ray details  how you can use Wix Answers to provide customer support.
Value These Successful Business Traits
Whether you’re looking to increase sales, build a team or complete any other important business tasks, you need to have strong instincts and leadership traits. In a recent post, Takis Athanassiou outlines  some of the most important traits successful businesses have in common. You can also check out the commentary from members of the BizSugar community here .
Rally Around ROI and Prioritize Your Marketing Efforts
At some point in running your business, you might have to make budget cuts or prioritize certain tasks over others. In those cases, it’s important to keep ROI in mind. A recent TopRank Marketing post by Alexis Hall goes into  some of the ways you can make the most of your marketing budget.
Don’t Believe These Myths Keeping You from Winning on Amazon
If you’re looking to increase sales on Amazon, you could have some long-held beliefs holding you back. You can read  about some of those myths and learn the truth about succeeding with the online retail giant in a recent Marketing Land post by Andrew Waber.
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