A new infographic by Ice Cube Marketing points out why a landing page with a great concept and design is so important.
Having a great landing page  for your website communicates a lot about your business. As one of the more important lead-generating tools in digital commerce, a poorly designed page can drive your customers away.
Titled “Anatomy of an Optimized Landing Page ,” this Ice Cube Marketing infographic looks at everything from the Top Fold to personalization, unique selling points, authority, clarity, and more.
For small businesses with a website, creating a landing page with the features Ice Cube Marketing outlines in the infographic can go a long way in generating more leads. But the company says it all starts with knowing who your customer is. In the post , the company says:
“Before you set off to do any copywriting or planning of landing page, the requisite is to first know your audience inside out. Incorporate as much of their language as possible. Speak like your audience and you will do fine!”
Creating Great Landing Pages
The Top Fold
It all starts with the Top Fold. This is because it is the first thing a customer sees when they land on your page.
With that in mind, the company recommends using this precious real estate wisely. Having a good headline, a personalized image or video, and the form are some of the elements you will need.
When creating your Top Fold, the infographic says, personalize the content. This includes the images you select and the words you write.
Use images of yourself, employees and the premises of your company. And when it comes to the content, write it yourself. People can recognize stock images and generic content.
Authority and Social Proof
The authority and social proof in your landing page let your visitors know they can trust you.
When it comes to authority, it means providing the associations you have with other businesses and recognized brands.
As for social proof, it includes testimonials from your customers. Ice Cube Marketing suggests you post testimonials which include the problems, benefits and results faced by customers.
A landing page should be a launching point to different sections of your website. If the customer is having a hard time, they might abandon the site on the spot.
You should be as clear about your process as possible. Have a how it works section, FAQ and anything else which makes the visit a positive experience.
Some of the other suggestions in the infographic include having a unique selling point, managing your sales tactic, and capturing the interest of the visitor. You can look at them in the infographic below.
Image: Ice Cube Marketing