I say Instagram Stories and John “Colderice” Lawson is ready to jump into it on the latest edition of This Week in Small Business.
We kicked off this week’s show by talking about one of my favorite recent articles from Small Business Trends. This one from Alex Yong in which he interviews rising entrepreneur Nicholas Kirchner, who at 21 already owns his own marketing agency, got John going right away.
“I’m just starting to love it,” he says. “What it’s great for marketing is that you can actually tell a story. Or I could give you all the designs of a specific SKU. You can save that Story on your Instagram profile and people can get to it. It’s got a lot of functionality to it.”
Instagram vs Facebook for Business
I temper John’s enthusiasm a little when I put him on the spot — which should small businesses focus on more: Instagram or Facebook? Or both?
“I’m starting to skew Instagram a little more over Facebook,” he says.
To find out why John thinks you may want to spend more time on your Instagram marketing efforts, check out the full show above. We also discuss the even earlier Christmas shopping season — and how your business should respond — as well as how you can keep your expenses to a minimum while you’re on the road for business.
To get notifications and updates when another This Week in Small Business goes live, be sure to subscribe to the Small Business Trends YouTube channel today.
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