It’s a reality, however, that local media may be more receptive to businesses that already advertise. Depending on your marketing budget, consider buying local air time or ad space on the station’s website to get on their radar. At the very least, you’ll get advertising out of it.
20. Partner with Another Business
Try a joint venture or joint local marketing arrangement with other businesses. Beyond casual referrals, this involves developing a deeper ongoing relationship with other local businesses to drive sales. Local farmers and other food producers do this when they unite to create a local farmer’s market. If you own a hair salon, you might invite a nail technician to share your space increasing the number of people both businesses draw in. Or local healthcare providers like physical therapists, occupational therapists, dietitians or chiropractors might operate under one roof offering more opportunities for referrals (subject to professional and ethical rules, of course).
Marketing local businesses is an important subset of marketing overall. But don’t be intimidated and don’t overthink things. It’s better to experiment and try new local marketing techniques than to wait for the perfect technique. Get out there and take action.
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