If you\u2019re using Facebook Ads\u00a0to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn\u00a0click-to-Messenger ad objective. With traditional Facebook traffic ads: You\u2019re probably paying $5-$6 per result. You\u2019ll never know who visited the site. You can\u2019t contact visitors after they leave. Instead, promote your blog posts with Facebook Messenger ads and buckle up for insanely higher ROI: Lower cost per result Higher conversion rate Customer contact information Opportunity to follow-up It\u2019s an easy adjustment to your Facebook ad workflow to get the contact info of everyone who clicks on your ads and opt them into messaging, blasts and drip campaigns. See how this Messenger ad looks in your News Feed here. Messenger Ads for Blog Posts Here\u2019s how to promote your blog posts with Facebook Messenger ads. Step 1. Create a Messenger Ad Campaign in Facebook Ads Manager. When you start building your ad campaign, choose the \u201cMessages\u201d marketing objective: Let\u2019s zoom in on that real quick:\u00a0\u201cNew! Get More Messages.\u00a0Now your business can drive results through conversations and personal connections in Messenger.\u201d Step 2. Build your Ad Set: Audience, Placement, Budget and Schedule. You\u2019ll choose your audience targeting and set your budget in the same way as usual. I recommend being narrow and specific with your targeting. You\u2019ll see the best results focusing on remarketing. The most likely buyers are the people who have heard of you before, like people who have visited your site or engaged with your page recently. People who\u2019ve heard of you before have a tendency to have higher click-through and conversion rates. Step 3. Create Messenger Ad Creative in MobileMonkey. To choose the content you want to promote, you know the drill.\u00a0Unicorn content\u00a0is the top 3% of posts that result in 95% of the traffic, awareness, leads and sales. When unicorns emerge, blast them to the moon by promoting them for better visibility with Facebook Messenger ads. We\u2019ll use this blog post on\u00a0how to convert email contacts to Messenger contacts\u00a0for today\u2019s rocket-fueled unicorn content. To create the landing page for this content in Messenger, use the\u00a0chatbot builder. Groups let you organize your Messenger ad pages together. Use the Quick Question widget to start the conversation out with a simple question that\u2019s easy to respond to with the tap of a button. This is key. Here\u2019s what this quick question looks like in Messenger after someone taps the \u201cSend message\u201d button in the ad: Quick Questions also save\u00a0custom attributes\u00a0to your contacts. So, along with getting the contact info of every new Messenger contact created from your campaign, you can create a\u00a0custom audience segment\u00a0from this attribute. Custom audiences allow for follow-up messaging, like\u00a0chat blasts\u00a0and\u00a0drip campaigns, in the future. For those who engage with the message and click \u201csend me the secrets,\u201d we built one more page that links to the content: To turn this content experience into an ad, go to Messenger Ads in MobileMonkey and create a \u201cNew Messenger Ad\u201d: Use the drop-down menu to choose the page you\u2019re using as your Messenger ad landing page: You\u2019re going to need to copy two things from this page into your Facebook ad set up in step 4 \u2014 the JSON code and the URL parameter. Click \u201ccopy\u201d on the first button to copy the JSON code to your clipboard: Step 4. Finish Ad Setup, Copying and Pasting the Code from MobileMonkey to Ad Manager. Head back to Facebook Ads Manager to finish the ad setup. You\u2019ll pick the identity or Facebook page, ad format (carousel, image, video, slideshow) and upload imagery: Now we\u2019ll paste the code from the clipboard into the Messenger setup by selecting custom template: And then choosing the \u201cJSON\u201d tab, click the first bracket, highlight all and delete it. Paste your copied code here. Go back to MobileMonkey to copy the URL parameter as well: Paste that into the Facebook ad setup under \u201cTracking\u201d: Preview your ad and finish it to go prime time: Step 5. Review the Results. Here are our results from this Messenger ad campaign: Budget: $130 New Messaging conversations: 26 Cost per result: $2.59 What else did we get? We got the contact info of people who engaged with our ad. We can contact everyone who clicked to invite them to subscribe and engage further with Facebook Messenger marketing automations, like drip campaigns. And we\u00a0didn\u2019t\u00a0spend money for anonymous traffic with no way to follow-up. Is it just me or is it crazy that this is the normal thing to do\u2026 Stop doing donkey click campaigns with Facebook Ads. Promote your unicorns with unicorns \u2014 the new Facebook Messenger ad format. Republished by permission. Original here.