Boston Workshop Focuses on Marketing Science

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Marketing has gotten much more complicated since the introduction of digital technology. The same tech has also opened huge opportunities for small businesses.

This ecosystem is customer-centric, whether it is B2C or B2B, which is why the Applied Marketing Science (AMS) training workshop is worth taking a look at.

Titled “Listening to the Voice of the Customer,” the two-day workshop will introduce you to market research which will take your marketing further.

The interactive format offers skill-building exercises and hands-on activities as well as exposing attendees to real-world applications of the techniques. Exercises will also show how these applications are applied in machine learning and journey mapping.

Topics which will be covered in the workshop include:

  • Use of quantitative methodologies to prioritize needs for product development,
  • Use of VOC techniques to create effective Journey Maps,
  • Use of Machine Learning to reduce the time and cost of VOC research,
  • The scope of an effective study,
  • Best research methodologies, and more.


The workshop will be held in Boston April 23-24, 2019 at the Sheraton Boston Hotel located downtown.

Click the red button to register and while you are at it enter discount code SMALLBIZ and you will get a $100 discount.


Register Now

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Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
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2 Reactions
  1. This workshop is a major

  2. At first, I don’t believe that there is a science to it. But once I understood how marketing is done. There is really a way to do it better as in psychology.