There are so many different aspects of a successful sales strategy. But AlchemyLeads is a digital marketing company that understands the complex nature of selling online. So they offer a wide variety of services for businesses of all sizes. Read more about the company and its services in this week’s Small Business Spotlight.
What the Business Does
Offers a variety of digital marketing services.
CEO Sean Chaudhary explains the companies main strengths. “Our core competencies include Search Engine Optimization, Google Ads Management, Content Development, Plus full-service Web Design and Development.”
Keeping clients happy.
Chaudhary says the company has built a reputation for working with all types of businesses. AlchemyLeads works with small, midsized and a few enterprise clients. Chaudhary says happy customers remain the company’s best brand advocates. And they typically generate one new client monthly via referrals. “Our Reviews let it be known!” says Chaudhary.
How the Business Got Started
After spotting an opportunity.
Chaudhary worked for seven years at a major advertising firm. During this time he saw a lot of operations and fulfillment processes in need of optimization. So he quit his job with the goal of revolutionizing customer experience in the marketing industry.
Contracting a well-known Fortune 500 client via a client’s referral.
Chaudhary says this one client accounted for 400% of growth, It also generated more name recognition within the industry.
Letting employees work remotely.
Chaudhary says remote workers have proven successful. At first, company managers worried remote employees wouldn’t take work seriously. However, the opposite happened. Employees reported a better work-life balance. They also feeling free to take care of personal matters without loosing work productive. “It was a great success,” Chaudhary says.
How They’d Spend an Extra $100,000
Growing the marketing and sales team.
Chaudhary says he’d also use the money to invest in online advertising through Google and Facebook to increase inbound leads.
Chaudhary explains, “We hate meetings. In fact, we believe no meeting should last more than ten minutes and we have all of our employees do push-ups during the meeting so that we all get tired and stop the meeting before the timer bell rings at 10 minutes. haha!”
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton, Founder of Walmart.
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There are so many companies that do this. I wonder how this company differs from the rest.
Well, for starters sake we’re always going to err on the side of the customer or client, whether than means to do more work beyond our initial agreement in order to benefit our clientele – which in turn builds better report with our agency and establishes trust. We are not a churn and burn agency like most, most companies have a strong sales force with minimal operations quality or procedures.
We are relationship focused with our clients, we are more concerned with the long term value of a client as opposed to most big sales focused agencies where they’re really in it for the high ticket, short term one off project basis.. and if they do manage to keep a client for sometime, undoubtedly they get lazy and take them for granted once their money has been made. I’ve seen it at many agencies including Inc500 fastest growing companies as well as smaller ad agencies.
My old firm used to tell our salespeople, “sell it! Bring it in the door! We’ll figure out the fulfillment stuff later.”
That is the opposite of our mantra. We’re truly invested in our clients crushing their revenue goals with our guidance and assistance — relationships like that last year over year.
We transform marketing campaigns and will be transforming the advertising industry which has gotten an undeserved bad rap due to all these so called “gurus”
That’s our unique selling point and made difference. I appreciate your comment, Aira!