Optimize Your Profile
As an Amazon seller on Instagram, your goal is to increase awareness for your brand and direct Instagram users toward your Amazon product pages. If you don’t explain who you are and where they can find your products, you won’t be doing your brand much good. Make sure that you provide at least a link to your brand page, along with a short description of your company.
Engage Regularly with Followers
Conversations are a two-way street. One of the biggest mistakes that eCommerce brands continually make is treating their Instagram presence like it were a bullhorn. They constantly post new product images and updates but fail to consistently engage with their audience. The thing that they don’t understand is that engagement is the whole point of establishing a presence on Instagram or any social media property.
Talk to your fans. Jump into conversations. Answer questions that they might have. While it’s alright to automate a portion of your overall presence on a platform, you have to make sure that you are genuinely engaging and developing connections with your customers, or else you are diminishing the returns you receive for your efforts.
Seek Out Cross-Promotion Opportunities
Being mentioned by other accounts can expose your brand to new audiences. Working out deals with similar brands and Amazon sellers to cross-promote each other’s products will not only help you to secure more sales, but it will also help you to grow your following as well. This business development aspect of growing your social presence does require some effort and acuity to navigate but can pay off for brands of any size.
Consider Influencer Marketing
Sometimes eCommerce brands and Amazon sellers don’t have the time and patience to build an organic following on Instagram — but they do have the budget. Paying for mentions, posts, or stories from an influencer with an audience that closely matches your own can help to generate immediate sales and jumpstart awareness within your industry. Influencer marketing can be expensive, with influencers charging brands between $75 and $3,000 per post — but they do provide you with a shortcut to generating sales and awareness.
A Can’t-Miss Opportunity
For Amazon sellers, Instagram is an opportunity that you can’t let pass you by. It’s best to begin establishing a reliable presence on the platform now, while it is still experiencing rapid growth. Through consistent, high-quality updates, you’ll grow awareness within your industry, sell more products on Amazon, and develop close-knit connections with your customers and prospects.
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