Because of the way in which consumers can now interact with the companies they do business with, listening to their voices is extremely important.
The so-called Voice of the Customer (VOC) remains an excellent way to collect feedback consumers share about their experiences and expectations from a brand.
Listening to the Voice of the Customer Workshop will teach you how you can use VOC research to accelerate your marketing efforts.
The workshop has a live and interactive format to build skills you can use in the real world with hands-on activities and practice exercises. This includes exposing participants to the latest techniques using machine learning and journey mapping as well as access to online VOC toolkit of job aids, templates and knowledge resources for completing a VOC project successfully.
Some of the topics of the workshop include identifying the right customers to interview, selecting the best research methodologies, analyzing customer interviews to extract customer needs, using quantitative methodologies to prioritize needs for product development, and more.
The training workshop is going to be held on October 16-17, 2019 at the University Club of Chicago.
If you click the register button and enter Discount Code SMALLBIZ you will get $100 off.
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Listening to the Voice of the Customer Workshop
April 23, 2019, Boston, Mass.
Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
SMALLBIZ ($100 Discount)
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April 26, 2019, Daytona Beach, Fla.
For starters, we’re for Women Entrepreneurs only. During Beach Camp, you’ll have plenty of opportunity to learn, apply and mastermind with warm successful women.
You’ll also have time to sleep in and you’ll get long breaks to relax and walk the beach or go for a swim. We didn’t create a conference at the beach just to lock you away in a conference room from dawn til dusk. Beach Camp is a lifestyle focused event so you’ll be spending as much time enjoying your life as you will be focusing on your business. Join us today!
Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.
Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
SMALLBIZ ($100 Off)
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