To be an effective marketer in 2019, you need to improve on the basic strategies you already use. It’s no longer enough to simply have a social media strategy or to send out emails periodically. For tips on stepping up your marketing strategies in 2019 and beyond, here are some tips from members of the online small business community.
Pay Attention to These Advertising Trends in 2019
The advertising landscape is changing quickly, especially on platforms like Facebook. If you want your messages to be seen by relevant consumers, you need to pay attention to the current trends. In this Voy Media post, Kevin Urrutia goes over  some of the advertising trends to note in 2019.
Think Above Customer Expectations with Social Media Marketing
It’s always important to consider your customers’ expectations when marketing. But when it comes to social media, it may be necessary to exceed them. In this post, Are Morch explores  this concept for hotels, but much of the concepts apply to other businesses as well. BizSugar members commented  on the post here.
Don’t Ignore These Sales Strategies for Lead Generation
When you’re working to increase your sales, you need to bring in leads from multiple sources. There are some lead generation techniques that tend to be overlooked by small businesses. To really make an impact on your sales numbers, read  this DIY Marketers post by Stefan Aarnio.
Add Video to Your Social Media Marketing
There’s a good chance that your marketing strategy includes some kind of social media content. You may even have a YouTube channel or some video content on your website. But you can make a greater impact by combining these strategies. This Content Marketing Institute post by Joe Forte includes  tips for adding video into your social media strategy.
Go Back to Basics to Promote Your Business
Your marketing plan may have evolved a bit through the years. But some of those basic strategies can still be useful to established businesses. To step up your marketing strategy, here  are some basic methods from Ivan Widjaya of Noobpreneur that you may want to re-examine.
Use These Smart Social Media Marketing Tools
To step up your social media strategies, you need to choose the right tools. There are plenty of options available for smart marketers, including those outlined  in this post by Rebekah Radice. Then you can see input  from the BizSugar community here.
Create Loyal Customers Through Post-Purchase Emails
Your business almost certainly has some kind of email marketing strategy. But if you just send out a regular newsletter, it may be time to rethink things. With post-purchase emails, you can more effectively build a loyal customer base. Learn more  in this Target Marketing post by Alexandra Braunstein.
Use Psychology in Your SEO Strategy
SEO isn’t just about inserting keywords into your website content. You also need to think about how people think and feel when they interact with your online content. In this Search Engine Journal post, Andy Betts dives into  the role psychology can play in your SEO efforts.
Improve Instagram Engagement Through Captions
When you think about Instagram content, you probably focus mainly on the actual visuals. But your captions can play a major role in driving engagement as well. Here, Jenn Herman of Social Media Examiner offers  some tips for creating Instagram captions that help you connect with potential customers.
Make the Most of Interactive Content Tools
Interacting with customers is essential for any type of business, whether you target consumers or other businesses. There are plenty of tools that can help you effectively interact with your target audience. Caitlin Burgess explains  how you can make the most of these tools on the TopRank Marketing blog.
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