Small business owners have always needed to listen to their customers. But with digital technology, it’s become absolutely essential.
You need to stay on top of customer engagement. This is because customers now use many platforms to talk about your brand, both the good and the bad.
The “Listening to the Voice of the Customer” training workshop by Applied Marketing Science (AMS) will teach you to accelerate innovation through better listening. Better market research provides the key.
The AMS course will teach you how to maximize customer research. Learn to Choose the best research methods. You’ll also learn to identify the right customers to interview, structure and ask the right questions, analyze customer interviews and more.
The workshop also shows attendees how to apply these techniques in machine learning and journey mapping.
The Training workshop happens in Boston, Mass. from April 23-24, 2019.
You can use discount code SMALLBIZ and you can get a $100 discount.
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Listening to the Voice of the Customer Workshop
April 23, 2019, Boston, MA/USA
Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
SMALLBIZ ($100 Discount)
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Listening to the Voice of the Customer
October 16, 2019, Chicago, Illinois
Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
SMALLBIZ ($100 Off)
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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.
You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.
Listening can give you tons of ideas on what your customer needs. It will give you some ideas on how you can create new products for your target market.