According to the SBA, of the 30 million businesses in the U.S., only 64% of small businesses have a website. This should not be a shocking statistic since there are so many owners that don’t know where to start and for many, it’s still is too hard or too expensive for them. But this is a problem since a study by Blue Corona shows 80% of customers will research a company online before visiting it. Similarly, a Stanford University study reveals that customers will judge a company’s credibility by their website design.
On this weeks, Small Business Radio Show, Beth Thouin, Vice President of Digital Marketing at Web.com tells us that building and maintaining your own website should be a lot easier. According to a Blue Corona study, 58% of those who don’t have one, want to build one. She explains that small business owners get stuck because they aren’t coders or designers. There is also so much to think about when assembling a web site including:
- What should the content be?
- What should the headlines say?
- What layout and design should be used?
- What are the calls to action?
- How can it be made mobile friendly?
- How are people going to find the website once it is built?
Beth discusses that all these questions are still so overwhelming for many small business owners. They also don’t understand the difference between a domain, a website, hosting and a blog. For a lot of company owners, using a sophisticated content management system (CMS) like WordPress or Drupal is just too expensive. They can’t afford to hire freelancer or an outside professional firm.
Easy Website Maker
Beth demonstrates a new alternative to all of this by using a website builder. It’s a software as a service solution (SaaS) that offers industry design templates and drag and drop components (like “add text here” or “add an image” here). According to Beth, the good news is that the website builder manages all of the website’s security, hosting and the small business owner can easily update it themselves.
Listen to the entire episode here.
Beth is super smart. I’ve worked with her and agree with her 100%. You’ve got to get a website put together.
The percentage is surprising. Is it because they are selling mostly offline? I wonder why they don’t have a website.
this is an important report . i am surprised by that
Thanks for sharing this nice and informative post.
Interesting! I’ll try it today…
Your blog is so much helpful for me. Thanks, Keep it up
36% of Small Businesses STILL Don’t Have a Website in the US, that’s high. I believe that by now COVID 19 must have taught them a lesson they will not forget in a hurry. Every body must know that Digital is the new normal now
Very nice and informative post. I really appreciate it.
Very informative and helpful .Much appretiated
I get really irritated when I find that a business I want to interact with does not have a website. For example, if we are planning on eating out, if the place we want to go to does not have a website with the menu available, I simply will not book there. No exceptions. But the same goes for any business, not just restaurants/cafes. If I want to find a new accountant or hairdresser or nail tech or massage therapist or cleaning service I want to interact online first. I want to see photos & testimonials online before I have to talk to anyone on the phone & I’m even happier if I can book online without ever speaking g to a human.
I know I am not alone, especially amongst those in younger generations than I. With websites becoming less expensive & easier to self manage it seems silly to forego a web presence, especially when half the world is doing more & more business from home.
This seems very much informative to be. Thanks for sharing.
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