![Chatbot Statistics [Infographic]](https://media.smallbiztrends.com/2019/05/mobilemonkey_chatbot_statistics_infographic_feature-850x476.png)
How many chat messages have you sent today?
20? 50? 100?
Probably a lot and that’s typical.
Since 2014, we’re using chat apps more than social networking apps. On Facebook Messenger, more than 8 billion messages are sent around the world daily and Messenger marketing platform is responsible for millions of messages around the world every day!
Chatbot marketing is indeed the BIGGEST growth opportunity of the next few years.
Mark Zuckerberg, Facebook CEO, has even pivoted the Facebook empire’s future around private messaging. Case in point, Facebook Messenger marketing, Facebook’s Instagram-WhatsApp-Messenger integration, and all the messages-centric news out of F8 2019.
But chat marketing is bigger than Facebook. Chatbots like the ones built with MobileMonkey are software that interact with people in a chat interface. MobileMonkey chatbots are used on websites and mobile apps in every industry, for marketing, sales and customer service.
Chatbots are expected to save businesses $8 billion within the next 5 years!
Chatbot Statistics
What other critical-to-know chatbot marketing statistics and trends are in the MobileMonkey knowledge vault? In this mega massive chatbot marketing statistics infographic, you’ll learn:
- Chatbot worldwide market worth
- Chatbot marketing statics
- Top platforms to build chatbots
- History of chatbots
- Top industries benefitting from marketing with chatbots
- And a ton more from MobileMonkey’s statistics vault
![Chatbot Statistics [Infographic]](https://media.smallbiztrends.com/2019/05/406701_LongInfographic_HowChatbotsWillTransform_050919.png)
Chatbot Marketing Statistics
Republished by permission. Original here.
Image: Depositphotos.com
Thanks for the infographic. Interesting to see the history
I started using chatbots back in 2015 when a company called TARS made them available for self-hosting (either on their subdomain or your own site). Now with Facebook messenger bots, and companies like Chatfuel, ManyChat, and the Author’s (Larry Kim, MobileMonkey), they’ve become more prevalent than ever.
I’ve used them effectively and I’ve also had some ‘learning experiences’ along the way. They’re a very powerful tool, but as with any powerful tool, you really have to know how to use them.
As automated bots, they’re great for use as a conversational alternative to landing pages, forms, and email blasts. They’re great for educating, engaging, and entertaining. As with any form of communication, the ratio of these “giving” interactions needs to be high compared to selling.
For service, they can work well for directing customers to the right agent, but they need to be able to respond to a lot of different input, which takes time and “training” of the bot. Programming in responses as people interact with the bot is crucial. It also needs to respond well to people who quickly tire of talking to a bot and want to reach a real person. In this way they’re a lot like the phone operator systems many people get annoyed with (and rightly so, as they’re often useless).
Jumping in without a good reason is a mistake.
No matter how you use them, you need to ask yourself… Is this making the customer experience better? If not, how can it? If there’s no apparent way to make it a positive for your customer, then why are you using it?
Aira Bongco
Chatbot marketing is the next generation of email marketing and it is bound to get bigger.