Customers are more vocal than ever. This is because they more ways to tell companies exactly how they feel about a product or service. A business can use this information to improve or ignore it.
The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop is created to teach you how to listen to your customers. This includes B2B or B2C customers.
The workshop is going to be held on October 16 and 17, 2019 at the University Club of Chicago.
The interactive and live workshop will provide hands-on activities to teach the latest applications of voice of the customer techniques.The goal is to use the information your customers provide you so you can acquire new customers and keep the ones you have longer.
The workshop will include how to:
- Scope an effective study
- Identify the right customers to interview
- Select the best research methodologies
- Structure and ask the right questions, the right way
- Analyze customer interviews to extract customer needs
- Use quantitative methodologies to prioritize needs for product development
Attendees will learn how to apply machine learning and journey mapping in research data more effectively.
Download the course overview here  (PDF).
Enter Discount Code SMALLBIZ and get $100 off the course registration price.
Register Now 
Featured Events, Contests and Awards
Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.
Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
SMALLBIZ ($100 Off)
- Entrepreneurs Cruise 2019 
July 07, 2019, Cape Canaveral, Fla.
- DigiMarCon Cruise 2019 – Digital Marketing Conference At Sea 
July 07, 2019, Cape Canaveral, Fla.
- New York School of Real Estate Finance 
July 15, 2019, Online
- SkySprout Summit – Columbus Marketing Conference 
July 16, 2019, Columbus, Ohio
- World Blockchain Roadshow
August 26, 2019, Multiple Cities
- TECHSPO Sydney 2019 
August 28, 2019, Sydney, Australia
- DigiMarCon Europe 2019 – Digital Marketing Conference & Exhibition 
September 12, 2019, Amsterdam, Netherlands
- DigiMarCon Asia Pacific 2019 – Digital Marketing Conference & Exhibition 
September 18, 2019, Singapore, Other Country
- World’s Largest MBA Tour is Coming to Philadelphia – Register for FREE 
September 30, 2019, Philadelphia, Pa
- DigiMarCon Singapore 2019 – Digital Marketing Conference & Exhibition 
October 02, 2019, Singapore
- World’s Largest MBA Tour is Coming to Miami – Register for FREE 
October 16, 2019, Miami, Fla.
- World’s Largest MBA Tour is Coming to Austin – Register for FREE 
October 21, 2019, Austin, Texas
- TECHSPO Dubai 2019 
October 22, 2019, Dubai, United Arab Emirates
- Rhodium Weekend 
October 24, 2019, Las Vegas, Nev.
- World’s Largest MBA Tour is Coming to Denver – Register for FREE 
October 28, 2019, Denver, Colo.
- Small Business Expo 2019 – LOS ANGELES (October 30, 2019) 
October 30, 2019, Los Angeles, Calif.
- IMPACT>MOBILITY USA 2019 
November 04, 2019, San Diego, Calif.
- National Small Business Week 
May 03, 2020, Online
This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends .
You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar .