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3 Reactions
  1. Great advice on actionable metrics. If they’re not actionable they’re just vanity metrics and they’ll provide a false sense of comfort or terrible frustration.

  2. Right. It is about how you are growing and not so much as the actual numbers. You need to know that you are still moving in the right direction.

  3. Measurable and actionable important in so many business disciplines. I work with my clients to design measurable and actionable goals for their events so they can have measurable and actionable metrics to determine the event’s success