There are over 1.7 billion websites online, and the number is only growing. With such cut-throat competition, it can be difficult to stand out from the crowd. Which means that you need to innovate and come up with unique methods to step up your online business growth.
Online Business Growth Tips
To help you grow your business, here’s a list of the best ways to push your online business growth.
1. Figure Out Your Target Audience
To grow your online business, it’s crucial that you know your target audience. You can define them based on various demographic, psychographic, and geographic factors. It’s also essential to understand their pain points and interests so that you can accordingly tailor your marketing campaigns.
By finding out these details, you’ll know exactly what their problems are and how you can solve them. Their interests will also help you understand how to catch their attention.
2. Optimize Your Website
For an online business, your website is one of your most important assets. It’s a window through which your audience gets a glimpse of your brand and can also interact with you. This is why it’s necessary to ensure that your website is designed professionally and to perfection.
You must pay attention to the layout of the website and try to make it as user-friendly as possible. The website navigation must be designed so that the users can smoothly move from one page to another. In addition, they shouldn’t have to put much effort into finding what they’re looking for.
3. Use Content Marketing
Content marketing is one of the best ways to promote your business online. You must decide on the type of content that you want to create, your brand’s tone, and more before setting out. All of this must be clearly defined in your content marketing strategy.
One of the best ways of doing content marketing is by creating blog posts. Based on your audiences’ interests and pain points, you can create informative blog posts. These posts can appeal to your target audience and also solve their problems. When they’re able to find the solution to their problems through your brand, they’ll start trusting you even more.
In addition, you can create high-quality images, videos, infographics, and other forms of content to further increase your reach and engage with your audience.
4. Leverage Search Engine Optimization (SEO)
SEO is one of the best ways to grow your online business. It’s a set of techniques that are aimed at improving your rankings in the search engine results pages (SERPs). Search engines can drive lots of traffic to your website, and that traffic is usually highly-targeted.
For SEO, you need to first conduct keyword research and find relevant keywords for your brand. To do keyword research, you can use tools such as the Google Keyword Planner. You should then come up with content ideas around those keywords and create high-quality content. Do keep in mind that your content should have the target keyword judiciously and naturally distributed in it as well. This tells the search engines what the content is all about.
In addition, your page loading speed also affects your SEO. To check your current page loading speed, you can check out Google PageSpeed Insights. This tool finds your page loading speed and also suggests changes you can make to improve it.
Image via PageSpeed Insights
Yet another important factor to keep in mind is your mobile-friendliness. With nearly 50% of the web traffic coming from mobile devices, it’s essential to design your website so that it’s convenient for mobile users to browse it. Put effort into creating a responsive website and test its responsiveness by using Mobile-Friendly Test.
Image via Mobile-Friendly Test
5. Invest in Influencer Marketing
Influencer marketing is yet another great way to grow your online business. Many prominent brands, such as Daniel Wellington use this method of promotion.
In fact, Daniel Wellington grew their business from $15,000 to $220 million in four years by just partnering with micro-influencers from around the world.
Image via Instagram
In influencer marketing, you partner with prominent social media personalities and bloggers and ask them to promote your brand to their audiences.
Their audiences are usually highly engaged and trust their recommendations. When they say good things about your brand, their followers will be more likely to check it out, and some may even buy from you.
However, you must be careful when partnering with influencers. It’s crucial to check out their values and tone as they may be viewed as an extension of your brand.
You must also look at their engagement rate carefully as there are many fake influencers out there who purchase likes. To make the task simpler, you can use tools such as iFluenz and Influence.co. You can post your campaign on these tools and influencers can apply to the same.
Image via iFluenz
In addition, iFluenz can help you manage your influencer marketing campaign and shows you the analytics as well. This way, you can find the ROI of your campaigns with ease as well.
To beat your competition and grow your online business, you need to think out of the box and come up with unique methods to do so. It’s important that you thoroughly understand your target audience and create content around their pain points and interests.
In addition, you need to conduct keyword research and ensure that your website is as user-friendly as possible. If possible, increase your page speed and make it mobile-friendly. Lastly, reach out to influencers and collaborate with them to give an even bigger boost to the growth of your business.
What other ways do you increase the growth of your online business? Let us know in the comments.