Holiday light displays aren’t just for homes. Businesses can use them to create a festive experience for customers. And they can even attract shoppers to your store, keep employees in a festive mood throughout the season, and serve as part of your holiday marketing plan.
There are tons of different commercial Christmas lights ideas. You can use them to accomplish all of these goals. So your first step should be finding some inspiration. And make a plan that’s relevant to your specific business and customers.
Attracting shoppers to your store during the holidays can be challenging. Stand out from your competition by trying these commercial Christmas lights ideas.
Business Ideas for Commercial Christmas Lights
Put Up a Large Tree
A large tree can serve as a popular meeting place and focal point throughout the holidays. If you already have one on your business’s property, covering it with lights can help you completely transform your outdoor space. If you don’t have one, you can purchase a structure to put up to recreate this look with lights.
Cover Your Exterior
With enough strands of lights, you can pretty much cover the entire outside of your building with magical lights, which can make it really catch people’s eyes as they pass by. This is usually better suited to a storefront that is right next to other buildings, since there’s only one side to cover and this type of display requires a ton of lights. But if you have the time and resources, you can do this on pretty much any building.
Partner with Nearby Businesses
If you want to really make an impact with your commercial christmas light displays, you might work with other buildings on your street or in your business district to create a theme or include a consistent look that people will want to visit. This can encourage more foot traffic in downtown areas and help consumers focused businesses like shops and restaurants with their holiday marketing efforts.
Spell Out a Message
You can arrange lights into letters to spell out a special holiday message. You can keep it to a generic holiday greeting or spell out something specific to your business, like your company name, tagline, or a funny holiday pun.
Add Tons of Color
Colorful lights can help you catch people’s attention. You can opt for a traditional color palette, go for a full rainbow, or even include your brand colors. Setting up a large display leading up to your building can be the perfect way to really stand out this holiday.
Dress Up Your Cubicles
For offices that don’t get a lot of consumer traffic during the holidays, you can still decorate with commercial Christmas lights. Instead of leaving your interior plain, cover your cubicle walls much as you would the exterior of your building. Add tons of colorful strands vertically or just include some icicle lights along the top for some extra sparkle.
Create a Path
If you’re looking for outdoor Christmas lights ideas that will really attract customers to your building’s entrance, consider setting up lights along the pathway up to your front door. You can keep it to simple white lights, add some candy cane lights along the sides, or even create an archway along the path to make it feel really magical.
Set It to Music
Commercial Christmas lights ideas don’t have to just be about the visual element. They can also include music or audio to enhance the experience even more. Some homeowners and businesses choose to have their lights turn on and off to the tune of various Christmas songs. This isn’t going to be feasible for every business, especially those near residential areas or busy downtown districts. But if you can, consider creating a short arrangement that plays for just a few minutes a night. It could end up becoming a destination for people in your area.
If you want to create a Christmas light display that really gets people’s attention, you may want to really layer your lights and decorations on top of one another so it creates a big spectacle. If you can add a ton of color and find a bunch of unique decor that really catches people’s eye. Outdoor Christmas lights ideas like this could end up in a ton of Instagram pictures or even get some press attention.
Create a Photo Opportunity
All of these intricate commercial Christmas lights ideas could result in some extra promotional opportunities when people share photos on social media. But if you really want to ramp up the attention on that end, create a lights display that people can stand in front of to easily take photos. Integrate favorite characters like Santa and Rudolph that people can interact with if you really want to make it a popular destination.
Image: Depositphotos.comMore in: Holidays, Marketing 101