A company needs a recognizable logo. It needs it to be a consistent visual interpretation of the brand. But that doesn\u2019t mean staying the same. Iconic brands usually go through several major updates over the decades. Old Logos Get New Looks Whether you create a brand new logo or update an existing one, check out some inspiration from iconic brands, including their original and current logos. Coca-Cola Coca-Cola always used an intricate script. But look at this original logo created way back in the 1890\u2019s It includes the words \u201ctrade mark.\u201d You won't find that today. Google Google\u2019s logo may get the most attention for its special doodles on holidays and noteworthy occasions. But the basic one has also evolved through the years. The original is very reminiscent of the early internet days, while the new one is simple yet consistent with the company\u2019s brand history. IBM IBM has been known mainly by those initials for decades. But the original logo calls attention to the longer name of International Business Machines. Nike Nike\u2019s \u201cswoosh\u201d is one of the most recognizable logos out there. It was actually designed by one of the founder\u2019s students and is meant to convey a sense of motion. Today, the swoosh is mainly shown on its own, but sometimes includes the Nike title. Apple The shape of Apple\u2019s logo actually hasn\u2019t changed since its creation. But the company did adopt a more basic black and white color scheme to go along with its simple and modern image. Steve Jobs said that the original design was inspired by his childhood. Pepsi Pepsi originally designed its globe logo during World War II. The red, white and blue design appeared on bottle caps and was meant as a show of patriotism. 3M Originally the Minnesota Mining and Manufacturing Company, 3M incorporated its full name and location into its original logo back in 1902. Since then, the company has shortened its name and gone with a more simple and modern look. eBay Created in the mid-1990\u2019s, eBay\u2019s original logo with a unique and attention grabbing mix of letters and colors. The new logo is very similar, but uses a toned down font with less variation. FedEx FedEx started as Federal Express. The company had a fairly standard type logo that included the full name. But through the years, people naturally shortened the name. So the current logo simply includes the popularly used FedEx name. It\u2019s also notable for including an arrow in the white space between the E and x to signify forward movement. McDonald\u2019s The iconic golden arches have been with McDonald\u2019s since almost the beginning. The fonts and exact designs have changed a few times through the years, with the most recent incarnation opting for a very simple look. Disney The original Disney logo was very simple. After this initial design, the logos began incorporating the company\u2019s signature character, Mickey Mouse. But the looping font used in the W and D are nearly as recognizable. Walmart Walmart\u2019s original logo was known as the \u201cfrontier logo\u201d due to the country style of the font. It has gone through several incarnations since, with the latest updating the color scheme and adding lower case letters to make the store seem more approachable. Visa The globally recognized credit card company\u2019s original logo includes blue and yellow stripes. The blue was meant to resemble the sky, with the yellow representing the golden hills of California. The company has since simplified the logo, but those stripes still remain in some instances. Amazon The original Amazon logo was meant to resemble the letter A with a river flowing through it, to resemble the Amazon River. The company has since gone with the globally recognized smile. Microsoft Designed in the mid-1970\u2019s Microsoft\u2019s original design appears very retro today. The current logo, which includes four different colored tiles, has been in action since 2012. Gap Gap\u2019s logo has always been fairly simple. However, the company changed its brand from \u201cThe Gap" several years back. And the caps version is meant to be more modern and professional as well. Ford In 1902, Ford Motor Company\u2019s original logo possessed a very old fashioned logo. It proved indicative of the intricate designs of the early 20th century. The company eventually replaced this with an oval design. It serves as the Ford logo to this day. NASA NASA\u2019s former emblem was much simpler than the one that\u2019s widely used today. Because the type is nearly continuous, it was nicknamed \u201cthe worm.\u201d Starbucks Starbucks\u2019 emblem included a siren from the beginning. However, the original version possessed much more intricate design. The company streamlined the design through the years. It even removed the actual Starbucks title in the most recent incarnation. Target Since the beginning, Target used the bulls eye symbol. It plays on the company's name. The original seems retro by today's standards. But the company streamlined the design through the years.