How and Why to Use Social Media for Marketing During the COVID-19 Pandemic

How Can You Leverage Social Marketing During COVID-19?

The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes.

What does this mean for the billions of economic engines scattered around the world? How are businesses to sustain themselves? If these questions are haunting you, you’re not the only one.

Fortunately, this problem has a solution:

Social media marketing.

Why is Social Media Marketing the Answer?

Let’s look at the main reasons why you should take your marketing online now:

There’s a Sharp Rise in Demand for Online Content

In the quest of killing time, seeking information, and calming ourselves, more and more people are turning to online content. In fact, a report by Facebook revealed that there’s been about a 70% increase in time spent on the application in Italy.

Influencers Make for Budget-Friendly and Effective Partners

Most influencers have it all—a steady following, great expertise, and the resources required to self-create content (even from home). Plus, they have a way with online marketing and know exactly what will work when.

Also important to note is that influencers are not spared from the effects of a slowed-down economy. In this light, they may be more open to negotiating and accepting deals that they perhaps wouldn’t on a normal day.

Small Efforts and Big Results

If you think about it, online marketing doesn’t require much effort. You don’t need big bucks or a lot of resources.

All you need to do is understand the need of the hour, and create content that there’s a demand for. Moreover, a little wit and humor could be an added advantage!

How Can You Leverage Social Marketing During COVID-19?

You’ve been sold on amping up your online marketing efforts. But, how?

Focus on Growing your Accounts, Not on Conversions

We’re living in times where consumer spending has limited itself to the very essentials. So, expecting your online marketing to boost sales right now would be unfair. However, now’s a great time to build your online following, and put out content that’s needed.

For instance, share tips to increase productivity while working from home. Alternatively, share light-hearted content like dog videos and memes.

Partner with Influencers

These are social media personalities that can influence the buying decisions of consumers – even in gloomy times like these. Reach out to them, and step up your online marketing.

This pandemic has forced businesses to look for alternate solutions. If you’re convinced that online marketing is the way to go, check out this infographic by HireInfluence.

How Can You Leverage Social Marketing During COVID-19?

Image Courtesy: HireInfluence


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Shane Barker Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions.

12 Reactions
  1. Social media is the only marketing platform that continues to function normally. So it is natural that you use it to reach your target market.

  2. Great article Shane, it makes perfect sense. Sometimes freed from the shackles of working in the everyday office environment, social media is the perfect way to gain traction with buyers from their home setting. Instead of powering down, now is more important than ever to start generating content for social media

  3. Aim to appease rather than to cause panic. Be the reason others feel better. Be sure to only share information that you have verified to be true.

  4. Due to lockdown everybody is in there house and everyone using socail media to express their feeling and emotion and thats creating them as a target audience for marketers

  5. I’m in total agreement with this article. I would like to add that people are so used to interacting with others that they are craving that human interaction. It’s interesting to see brands spending more time communicating what they’re doing during COVID-19 for their employees, and not that many spending time engaging with their existing customers in innovative ways. Tag a business that it, I’d love to see it!

  6. Thanks for your valuable information. I totally agree with this article. Almost 80% of my ad campaign running with the help of Facebook and Instagram. Currently Social media is the best method for personal branding.

  7. Couldn’t agree more with this article.

    Social media is a free platform and it’s a high time that business starts to opt it.

  8. COVID-19 is a severe threat for human beings, many involve in social media activities. Thanks for sharing info.

  9. With COVID-19 taking the world by storm, people are spending more time on their phones than ever, it’s a HUGE opportunity for social media advertising.

  10. Thanks for posting such a wonderful an COVID-19.If anyone needs any kind of SMM
    service then you can check out the services we offer here.

  11. Thanks for your valuable information.COVID-19 is a severe threat for human beings, many involve in social media activities.

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