10 Tips to Help Small Businesses Create Better Customer Experiences



Better Customer Experiences

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Before customers can buy from you, they go on a journey. The steps they take throughout that process impact their opinion of your brand and the likelihood of doing business with you again. If you’re ready to improve the customer experience and ultimately make more sales, check out these tips from members of the online small business community.



Focus on Customer Success with These SaaS Tools

Making sure your customers have a successful journey can help you build loyalty and increase profits over time. And finding the right SaaS tools can give you the roadmap to providing this type of experience. In this Process Street post, Angelina Harper outlines what customer success means for businesses and what tools can help you make it happen.

Dial In Your Digital Experiences

Sometimes, businesses create long journeys for their customers or clients to actually close deals. What if you shortened the journey to make things easier on both sides. Nick Nelson breaks down this idea in an interview with Mark Bornstein on the TopRank Marketing blog.

Jumpstart Growth with These Subscription Model Variations

Offering a subscription model to customers can be a convenient way to consistently deliver services to customers. However, you need to choose the right variation if you want to appeal to your specific target audience. Martin Zwilling goes over a few in this Startup Professionals Musings post.

Don’t Get Lost in Google

If you want to start the customer experience off right, people need to be able to easily find your business. In many cases, that starts with Google. Learn the basic SEO tips your company needs to get found in this Maurer Consulting Group post by Luke Palder. Then head over to BizSugar to see what members are saying.

Outsource to Get Back to Business

Currently, many businesses are struggling to get back on track after COVID-19. To serve your customers more quickly and efficiently, it may be worthwhile to outsource some of your operations so you can focus on the things that matter most. Nellie Akalp elaborates in this CorpNet post.



Remove Local Search Spam

There are tons of spam listings out there that can potentially confuse customers and distract them from finding the solutions they need. For local businesses, Google offers spam forms to help them call attention to and remove these listings. Ben Fisher details how to use these forms to make things easier for local customers in this Bright Local post.

Keep Creating Content During COVID-19

Some businesses have ceased all or parts of their operations due to COVID-19. However, content creation doesn’t need to be one of them. In this Search Engine Journal post, Manish Dudharejia explains why it’s important for brands to keep creating content.

Improve Your Brand Reputation

Your reputation can make a major impact on customers’ first impressions of your business, which ultimately determines their mindset throughout the customer journey. If you’re ready to improve your brand reputation, read this Inspire to Thrive post by Lisa Sicard for tips. Then see what members of the BizSugar community are saying on the topic.

Avoid These Lead Generation Mistakes

Lead generation is part of the first step in creating a customer relationship. If you can’t create a positive experience for prospects, you’ll be unlikely to grow your business. In this post, Gary Shouldis of 3Bug Media discusses common lead generation mistakes that contractors make, and many of the tips apply to other industries as well.



Step Up Your Confirmation Emails

The confirmation email is an important but often overlooked part of the customer experience. If your customers are getting hung up on this step, check out the templates and tips in this GetResponse post by Karolina Kurcwald so you can make the necessary improvements.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com


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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

5 Reactions
  1. I am not aware of that redressal form can be useful to manage local search spam. Thank You

  2. I must say this article is quite insightfull ! And i also feel that during and after this pandemic people will rely more and more on online interaction thus, startup these days must adopt digitization of their business

  3. i think for small business local seo is important like working on local sites and working on google my business are most important factor to generate leads and to be on the top on search engine.

  4. It was interesting when you talked about how small businesses can improve their brand reputation to make sure they have a positive and effective first impression on new and potential customers. In my opinion, it’s also important to make sure the tail end of the experience is smooth for the customer by having a quick checkout process and functional cash register. I enjoyed reading your article and learning more about how small businesses can succeed, so thanks for sharing!

  5. I was an amazing experience to read this blog. I would like to add something more in this. Explicitness is the irreplaceable aspect as far as the successful establishment of start-ups is concerned. And, mobile applications indeed provide a greater scope of all to be innovative. Considering the growing number of mobile app users, a creative idea of business targeting these users can be indeed significant. The best part, there is already significant demand for the applications that can be handy in terms of saving expenses and providing high-end services.

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