Should I Get My Business Accredited?
You might wonder: is the Better Business Bureau worth it? The BBB is not without controversy. Over a decade ago I wrote about it, and was surprised by the response. Also, a few years back CNN wrote a series of negative articles, after which the organization said it made changes.
Yet, accreditation has value and I recommend it, especially for local small businesses that serve consumers. I have no financial interest in whether you get accreditation — or not. But here’s why it is important: a large proportion of the public places trust in the BBB. If potential customers think BBB accreditation has value, then it is worthwhile. Because in the end, the customer is what matters.
Image: Small Business Trends
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