Customers Prefer Brands with a Friendly Voice on Social Media



adzooma social media survey

 

A new survey by Adzooma found 55.7% of people would unfollow a brand because of the way they spoke online. The research tried to show what customers actually feel about brands with strong personalities and how it would influence their purchasing decisions.  

Businesses portray their personalities through the way their brand speaks, its visuals, and even in their customer service policies. It is important because it helps the brand to clearly define its personality in order to resonate with its consumers.  

With the surge in online buying in the wake of COVID-19 brands are more important than ever. Besides seeing a boom in local buying around a third of households say they have also increased their digital spending. One of the main drivers here is that customers are buying more emotionally these days by aligning with brands they have a sentimental attachment with.

A strong brand personality is a great way for a business to get noticed online. In fact 57.5% of customers would buy from brands with strong personalities. A further 51.2% of consumers have purchased from a brand because of the way they spoke online. Only almost a third (29.9%) have admitted they wouldn’t be swayed by either brand or personality.



What Kind of Brand Personalities Do Customers Want?

  • 13.1% of people prefer a professional tone
  • 13.1% of people preferred a fun or ‘quirky’ tone
  • 2.4% of people preferred a sarcastic tone
  • 21.4% of people prefer a mixture of all

Why friendly brand personalities matter: Businesses need to give their brand a friendly face. This is because it helps ease communications and engagement with customers. A brand personality helps customers to relate to the characteristics at a human level based on shared ideals.

A friendly personality helps Customers become more loyal and make them feel they can trust a brand.



Image: Depositphotos.com


More in: 5 Comments ▼

Samson Haileyesus Samson Haileyesus has several years of progressive experience in media, communication and PR working with government, NGOs and private sector. He is passionate about public outreach, branding, media relations and marketing.

5 Reactions
  1. That’s totally true

  2. Most often we find that humanizing a brand and talking in simple terms that are easy to understand work best for just about any brand.

  3. Hey!
    What an awesome post! This is so chock full of useful information I can’t wait to dig deep and start utilizing the resources u have given me. Your exuberance is refreshing.

  4. Great post with detailed information.thanks for sharing

  5. Nice article,
    Such good information and very useful. I really enjoyed this article and also interested Thanks for sharing the information with us.
    Ethos Global Solutions is one of the most trusted online reputation Management , Branding , Image makeover , and SEO service provider Who aims at empowering clients in getting the highest Google , Yahoo, and Bing Ranking for their Website on these search engines.
    our main goal being brand perception management & providing custom-built strategic resolution strives to help businesses maintain their buoyant web presence and achieve visibly in a short span of time.






No, Thank You