Running a business isn’t always smooth sailing. You’ll run into bumps and get off track periodically. So your ability to right the ship can help your company survive during tough times. Here are tips for navigating difficulties from members of the online small business community.
Use Corporate Strategy to Save Your Business
It’s easy to get off track when you have no plan or strategy. But some companies try to wing it instead. Even if your plans get off track, a strategy may help you recover more quickly. Learn more in this Process Street post by Jane Courtnell.
Find and Approach Clients on LinkedIn
If you’re struggling to get enough clients through traditional means, LinkedIn may be a helpful platform. Learn how to find and approach clients on the site in this Business Load post by Aditya Sharma. Then see what the BizSugar community had to say here.
Get Your Business Back on Track After COVID
The pandemic has slowed sales and caused businesses around the country to close. Even if you’ve reopened, you’re probably off track with the goals you set at the start of the year. To get back on track, read the tips in this Biz Epic post by Ivan Widjaya.
Learn Effective Keyword Targeting in 2020
SEO trends and capabilities are constantly evolving. If your efforts haven’t gone as far as you’d like this year, you may need an update. In this Search Engine Watch post, Aleh Barysevich offers a framework for effective keyword targeting in 2020.
Delete Previously Disapproved Facebook Ads
If you’ve ever had Facebook ads disapproved, they could impact future ads on the platform. However, deleting them may help you make a bigger impact. Trevor Goodchild shares how and why in this Social Media Examiner post.
Improve Your Writing
If you use content marketing in your business, you need strong writing skills. But business owners don’t always start with this ability. So you need to improve over time to make a big impact. Read this Content Marketing Institute post by Penny Gralewski for actionable tips.
Maintain Employee Engagement During the Pandemic
Many companies still have employees working from home due to the pandemic. Some may even continue this practice indefinitely. So how can you keep employees engaged? Get tips in this Small Biz Daily post by Lena Hemsworth.
Create Brand Messaging for the New Normal
When things change, it can be tough at first to adjust your brand messages. But if you don’t, your business could easily fall behind. If you haven’t updated your messaging since the onset of the pandemic, it’s probably time. Get more information in this Crowdspring post by Katie Lundin.
Mix Marketing with Other Departments
In some businesses, the marketing department operates totally independently from other departments. However, marketing shouldn’t just be about marketing in 2020. Learn more about working across business units in this Kexino post by Gee Ranasinha. BizSugar members also shared comments on the post here.
Learn About Conversion Rate Optimization
You may get plenty of potential customers to your website. But if you don’t effectively convert visitors into paying customers, your business can get off track quickly. To fix this problem, check out this SEMRush rush post by Connor Lahey.
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Anyone who isn’t tapping the amazing power of LinkedIn as a perfect platform to not only network but also to outsource clients might as well be leaving lots of potential clients on the table. Additionally, having a solid SEO campaign will be key in increasing organic rankings and traffic.
Its really helped me to understand how to run a business !
The COVID pandemic has adversely affected my business. None of my FB campaigns were driving good results. i just paused or delete the existing campaigns as also suggested by you. Created a new customer base and started everything from the base. Now it is going okay. creating brand messaging for the new ones is definitely a good idea. Thanks for sharing!
Can you imagine how that halps for my site! The COVID affects a lot on our team but now i know how to deal with that pandemic and keep my site alive
In 2021, an omnichannel marketing strategy is a must! There is a huge amount of competition. First you need to find a really special product or USP, then you need to create consistent brand messaging campaigns across various online and offline channels.