TikTok, the video-focused social networking site, is playing an important role in helping small business owners recover from the pandemic by connecting with audiences and driving their business forward.
To help small businesses achieve more from TikTok, the fashionable social networking site has launched a new initiative aimed at the small business community.
TikTok Small Wins Highlights Small Business Success
Known as ‘Small Wins’, the initiative is designed to help small business recognize the value of TikTok and unlock its full potential.
‘Small Wins’ comprises of a series of videos featuring small businesses from around the world. The videos show the success being active on TikTok brings to small businesses. From a bakery who turned 3,000 TikTok followers into two million, to a candlemaker which went viral on TikTok without even trying, the videos highlight the diverse success of TikTok.
TikTok Launches Tools and Support for Small Businesses
During the last 18 months or so since the pandemic hit, TikTok has launched a series of initiatives aimed at small businesses. The initiatives include providing small businesses with $100 million in ad credits to help them get back on their feet.
In 2021, TikTok partnered with the Hispanic Heritage Foundation to set up a grant program for Latinx small business owned, known as ‘Creciendo con TikTok.’ The company also launched the TikTok Small Biz Block party, a series of workshops that provide small businesses with tools and strategies designed to grow their brand on TikTok.
Unlocking the Magic of TikTok
In a blog post about Small Wins and how small businesses are unlocking the magic of TikTok, the fashionable video social networking site spoke of its commitment to help small businesses connect to wider audiences and ultimately grow.
“Whether setting up their first account or creating their 50th video, TikTok’s small business tools make it easy to get the job done—and get results. Smart technology, data-driven insights and key partnerships come together to form a next-level marketing strategy,” TikTok writes.
The Small Wins initiative enables small businesses to share their TikTok success stories. It features a diverse range of small businesses, many of which discovered their authentic style by accident on TikTok.
According to video sharing network, being authentic and creative is paramount for success on TikTok. By creating candid posts about their life and work, business owners may be surprised at how much they can grow their brand and ultimately client-base by using TikTok.
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I love that Tik Tok is reaching out to SMBs. However, it’s still really hard to get people off Tik Tok and onto your site or anywhere to take an action that is beneficial to the business. Needs some work there.