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Q: Are abandoned cart emails worth it?

According to data, half of the customers who abandon their shopping carts are likely to complete the purchase when asked. Abandoned cart emails can help businesses convert these lost business opportunities into prospects.

Q: Are abandoned cart emails legal?

As long as businesses have customers’ explicit consent, they can freely send abandoned cart mails to customers.

Q: What is the best time to send an abandoned cart email?

It’s generally best to send out an abandoned cart mail three hours after the cart has been left out. Creating a cart email sequence is a great idea to follow up and ensure you get the audience’s attention.

Q: How many abandoned cart emails should I send?

Ideally, you should consider sending 2-4 cart reminder emails. The first one can go out three hours after the cart has been abandoned. The next three cart recovery emails can be sent out every day until the customer completes the transaction. From an email marketing perspective, it’s useful to consider email sequence to boost conversion rate.

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