Black Entrepreneurship on the Rise, New Study Reveals

black entrepreneurship on the rise

New research has revealed that entrepreneurship is on the rise, and especially so amongst Black Americans.

Black Entrepreneurship on the Rise

The multi-year Venture Forward study initiated by GoDaddy aimed to measure the local economic impact of online microbusinesses, described as small businesses that often originate as side hustles and typically have less than 10 employees. The researchers discovered that 2.8 million more United States-based microbusinesses were started in 2020 than in 2019, with 26% of those started by Black business owners.

Drive Traffic to Your Website

Sell Your Business

Win $100 for Vendor Insights

Growth of Black Entrepreneurship

That 26% of all new business start-ups in 2020 is an 11% increase on the number of new Black-owned business start-ups from the previous year. The study also found that Black women’s activity in the microbusiness space contributes massively to the overall rise in Black entrepreneurship. Of all the Black-owned microbusinesses started in 2021, 73.5% were started by Black women, which is a 16.8% increase on the 2020 number.

The most popular sectors for new Black microbusinesses include retail, transport logistics and personal care services, as well as arts and entertainment.

The study also showed that Black microbusiness owners were more likely to view their business as a side hustle, with 46% of Black entrepreneurs describing their business as such. Only 33% of non-Black entrepreneurs considered their business a side hustle, with 50% considering it their full time job. Comparatively, only  41% of  Black entrepreneurs considered their microbusiness as a full-time job.

Data ‘Instrumental’ in Understanding Business Policy

The co-founder and president of the Small Business Advocacy Council in Chicago, Elliot Richardson, described how the Venture Forward study’s data could help: “We should be allocating funds to ensure the survival of microbusinesses that started during the pandemic, so they have a chance to scale up.  Data is absolutely instrumental in understanding what sort of policies are going to help microbusinesses.

“It’s a chance to re-imagine our economy and grow new businesses and new types of participation.”

Venture Forward Assisting Policy Makers

The Venture Forward research team believe that uncovering this data related to Black entrepreneurship will ultimately assist policy makers in creating more inclusive economies.

The information will also help economic developers and elected officials in supporting this rising community. This is especially important as microbusinesses often don’t receive the acknowledgement their contributions to local economic growth and opportunity deserve.

Follow us for more Small Business News:

Image: Depositphotos


Gabrielle Pickard-Whitehead Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read "Gabrielle’s blog here.".

4 Reactions
  1. Great news and good luck to all these new entrepreneurs.

  2. Please stop with the identity politics and race being in everything. Most people are sick of it now because its irrelevant to most people and everyone is starting to see right through it. There is no need for it, it’s just creating unecessary division and confusion singling out people by race. People are catching on and all your doing is ruining your editorial reputation by following the crowd that has worn out its welcome. All my black friends are against this rhetoric and it’s obvious, it’s because it’s all phoney and disingenuous and you know it.

    • Something tells me you wouldn’t at all be likely to lodge the same sort of complaint regarding a story about, say, “Black-on-Black” crime…or am I right?

  3. Hello,
    My name is John. I have a side hustle with a great product. I’d like to apply for Grants to help me start my business and make it a legal entity.
    I’m African American, Certified Holistic Dietitian/Nutritionist, Vermiculturist and I’m an Auburn University Alum.

    I’ve formulated an Organic Tonic. It’s Antibiotic and Immune System Builder. All ingredients are plant based.

    Can anybody help or point me in the right direction? I live in Salem, Oregon.

    Healthy Regards,

Win $100 for Vendor Selection Insights

Tell us!
No, Thank You