Shopify Says Its Merchants Have Created Nearly 5 Million Jobs



a shopify effect success story

Canadian-based global eCommerce company Shopify says its merchants contributed 5 million jobs and $444 billion in global economic activity in 2021.

That’s an increase of 45% from 2020.

Shopify merchants sold $25 billion worth of goods and services outside of their home countries. Small businesses accounted for $11 billion of the $25 billion.

In the study, a small business was defined as earning less than $2.5 million in gross revenues. Every dollar spent with an independent merchant has a ripple effect, which the company calls the Shopify Effect.

The Shopify Effect reveals the resilience of the millions of merchants using the platform, the entrepreneurs changing our world, and the global economic impact of these small and independent businesses.

Shopify Says Its Merchants Have Contributed 5 Million Jobs to the Economy

According to Shopify, the term Shopify Effect describes what happens when entrepreneurs are given the tools to succeed and when the power of the few is put in the hands of many.



Shopify member United By Blue up against the holiday shopping crunch time. After months of working to set up shop on a different platform, they pulled the plug on that venture and went to Shopify.

“Our journey to start using Shopify started in 2013 when we were in the third month of a very expensive website build on another platform,” said United By Blue founder and CEO Brian Linton. “With the holidays right around the corner, we ran out of time and money to finish.”

“Instead of missing the holidays, we scrapped our expensive build and made the move to Shopify,” Linton said. “We had a site up and running in under a week! We’ve never looked back.”

Linton said that by working with Shopify, United By Blue could connect with customers, scale the ecommerce business and environmental mission to heights they never could have imagined. United By Blue is now a multi-million-dollar company with a special focus on improving the environment – with the stated mission of removing 1 lb of trash from oceans and waterways for every product sold.



United By Blue has removed over 3.5 million pounds of trash from global waterways, innovated new regenerative materials for their products, worked with local governments to advocate for sustainable practices, and helped their local suppliers go from first sale to full scale. United by Blue has added dozens of brands to their site and stores, building out The Sustainable Marketplace with products from other brands who share the same social and environmental values.

How Were Calculations Done?

To get the statistics, Shopify partnered with Deloitte, a global consulting firm. Deloitte calculated the global economic impact by including data about profit, labor income and tax revenues.

What the Shopify Data Shows



Shopify merchants’ total global economic impact: $444+ billion, a 45% increase from 2020.

The number of jobs supported by Shopify merchants: 5 million. Collectively, Shopify merchants would make up the largest workforce in the world. In the United States, Shopify merchants have contributed $239 billion in economic activity and supported the creation of 981,000+ jobs.Cross-border (export) sales were more than $25 billion.

The impact of Shopify Partner ecosystem (which includes developers, designers, marketers, accountants, logistics providers, and other experts who help our merchants succeed): supported 656,000 jobs and totaled $32 billion in revenue last year.

In 2021, Shopify Partners earned almost 7x more revenue than Shopify itself. This number is up 45% from 2020. In Europe, the Shopify Effect accounted for 298,000 jobs and $47.6 billion in economic activity. In the United Kingdom, the Shopify Effect accounted for 197,100 jobs and $35.1 billion in economic activity.



Additional Stats:

  • Canada: $23.8 billion in economic activity and 142,000 jobs. This level of economic activity surpasses the entire U.S. market for wheat flour in 2021, a year after the boom in bread-making.
  • Australia: 154,200 jobs and $29.6 billion in economic activity.
  • Germany: 65,100 jobs and $13.1 billion in economic activity.
  • France: 30,600 jobs and $6.8 billion in economic activity.
  • Italy: 16,000 jobs and $3.4 billion in economic activity. This is 2.5x the value of all virgin olive oil exported by Italy in 2020.
  • Spain: 16,300 jobs and $3 billion in economic activity.
  • Japan: 57,800 jobs and $6.6 billion in economic activity.
  • India: 199,600 jobs and $3.4 billion in economic activity.

About Shopify

Over a decade ago, Shopify’s founders started a store to sell snowboards online. None of the ecommerce solutions at the time gave them the control they needed to be successful—so they built their own.

Today, businesses of all sizes use Shopify, whether they’re selling online, in retail stores, or on-the-go. Members find it easier to start, run, and grow a business. Shopify has grown from 5 people in a coffee shop to over 5,000 across the globe. Millions of businesses are powered by Shopify.



Shopify builds for the long term, and that means investing in our planet, our communities, and our people. Shopify has Sustainability Fund and Social Impact initiatives, which include choosing renewable energy, reducing and offsetting our carbon emissions, and enabling an equitable and sustainable future by building products and programs to support the Shopify team and merchants.

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Lisa Price Lisa Price is a freelance writer living in Barnesville, Pennsylvania. She has a B.A. in English with a minor in journalism from Shippensburg State College (Pennsylvania). She has worked as a trucking company dock supervisor, newspaper circulation district manager, radio station commercial writer, assistant manager of a veterinary pharmaceutical warehouse and newspaper reporter.

One Reaction
  1. I believe it. These online shops are the modern equivalent of opening a little shop on Main Street, but with huge reach because of the internet.

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