With more than 1 billion active users, it certainly seems like everyone is on TikTok in 2022. TikTok users come from all corners of the globe, but they share a primary goal: to get noticed. Why else would they spend time posting personal videos to gain attention?
That attention is measured by engagement, which comes in a variety of forms. Tiktok accounts can demonstrate popularity and grow by gaining followers, video views, monetization, and even video likes.
Why are TikTok Likes Important?
To increase a TikTok creator’s popularity and boost their chances of making it to the coveted For You page or even the Discover page, they need to not only increase their followers but also achieve more TikTok likes. Likes help TikTok accounts grow in a variety of ways, including:
- Likes affect TikTok’s algorithm – The TikTok algorithm considers multiple factors when determining which videos it shows users, including likes, shares, follows and more.
- Likes impact TikTok’s For You page – TikTok lists user interactions as its first factor in personalizing its For You page.
- Likes inspire likes – Likes serve as social proof to other users in your target audience that a TikTok account is worth following. The more likes you receive on your TikTok videos, the more likes and followers you will inspire.
- READ MORE: How to Go Viral on TikTok
How to Get More Likes on TikTok Videos
Want to boost the popularity of your TikTok profile and get more likes on your TikTok videos? It takes more than hot dance moves and good lighting. You can spend hours trying to master Tiktok’s algorithm, or you can check out the following essential tips that will teach you how to get more likes on your TikTok videos.
1. Engage Your TikTok Followers
Engagement feeds off of itself, and creators who engage their audiences naturally have more engaged followers who are more likely to like their videos.
2. Follow TikTok Influencers
What are the most successful TikTok influencers doing that is garnering the greatest success? What techniques have they used in videos that have been most successful in getting likes?
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3. Post Content Frequently
The most successful TikTok creators post content frequently and consistently. When you consistently post videos, you are more likely to gain followers who are more likely to engage with your TikTok profile.
4. Create Short Videos
Because TikTok’s algorithm considers watch time, creating short videos can boost popularity since other users are more likely to watch them until the end.
5. Know TikTok Trends
Creating videos that align with TikTok trends is a great way to boost a video’s popularity and get more likes. Monitor your feed for the latest trends, including trending hashtags, challenges, and more.
6. Cross-promote Your Content
You can share your own content across multiple platforms by cross-promoting your TikTok videos to other social media platforms like Facebook, Twitter, Instagram, or YouTube.
7. Take on Challenges
Challenge videos are an integral part of the TikTok community. Creators that participate in challenges like dance challenges demonstrate their relevance in that community, making their videos more likely to get noticed.
More Tips for How to Get Likes on TikTok
TikTok’s most popular videos aren’t left up to chance, and more users are implementing strategies to get more likes on their content. Much like with other platforms, there are fresh ideas for boosting the popularity of your original videos.
- READ MORE: 19 TikTok Content Ideas
8. Use Hashtags in Video Descriptions
Be sure and use the right hashtags in your video descriptions to get more TikTok video views and likes. Hashtags group videos of the same category, so strategically inserting them into your video descriptions helps users interested in the topic find your content.
9. Optimize Your TikTok Profile
Be sure your TikTok profile boasts a catchy, fun, and memorable user name that will stand out to other users. Use a high-quality profile photo, link your TikTok profile to your other social media accounts, and don’t forget to make your profile public.
10. Create Interesting Video Titles
Before you post a video, spend some time thinking of an intriguing title that will drive users to click on the video. If your title doesn’t hook your audience, your video won’t get a lot of likes.
11. Use Unique Sounds and Music
One way to stand out on TikTok is by using parts of songs or sound effects that are new to the platform. Creating unique content that stands apart from other TikTok videos is a great way to get more followers and go viral.
12. Know Your Audience
TikTok creators who consistently post popular videos know their target audiences. It allows them to create authentic videos that organically meet their followers’ demands for original videos.
13. Establish a Style
Want to stand out from other videos on TikTok and get or likes on your content? Establish a signature style for your posts so that your videos fall into one or two primary categories. It will help you establish a niche and connect with your target audience.
If your new video gets 10,000 likes from your audience, how many likes might it get if you double that group of viewers? Collaborate with other creators in your niche, and you’ll both enjoy the benefits of a larger audience and the growth that follows.
Why Are Your TikToks Getting Views But No Likes?
It’s not unusual to get a large number of views but few likes on TikTok. If a video appears on TikTok’s For You page, users will automatically see the video, but won’t necessarily like it. To get more social media likes on those videos, try the above tips for getting more TikTok likes. Creators who are paying attention will notice an uptick in their engagement.
- READ MORE: How to Use TikTok for Business
Should You Buy Likes for Your TikTok Account?
While it might sound like a quick fix to buy TikTok likes and boost a profile’s popularity, it’s not a good idea. While buying likes isn’t necessarily against TikTok’s terms of service, inauthentic engagement such as paid likes can result in an account being flagged by the platform. Buying likes also does not benefit other engagement metrics such as followers or views in the way that free likes can.
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