The early days of launching a startup are full of fun opportunities and challenges. You get to make tons of creative decisions for your new venture. But you also need to tackle the practical elements like coming up with a name and choosing the right marketing tools. Luckily, members of the online small business community are familiar with these challenges. Get their top tips for startups below.
Learn How to Utilize Hubspot for Startups
There are several tools available to help startups grow and thrive. Hubspot provides a full CRM platform that can make several functions easier for new businesses. If you’re just getting started, read this mvpGrow post by Sarai Cross to learn how Hubspot for Startups works.
Start a New Side Hustle from Home
Side hustles can be the perfect option for starting a brand-new venture. You get the security of your current job, which provides some time and money to get your business off the ground. Check out this Small Biz Tipster post by Fd Shakil for five easy side hustles to start from home. Then head over to BizSugar to see what members are saying.
Pick the Perfect Name for Your New Product
If you’re starting a product-based business, you not only need to come up with a new company name, but you also need to name your first products. There are many factors that go into successful product naming. Mary Kyamko shares insights in this Crowdspring post.
Maintain Startup Motivation While Working Harder
Launching a successful startup requires hard work. And it also requires constant motivation and inspiration. Get tips on how to cultivate both of these important factors in this Startup Professionals Musings post by Marty Zwilling.
Find the Best Dropshipping Products to Sell
Dropshipping can be an appealing model for startup entrepreneurs. You get to sell products online, without handling the fulfillment process yourself. So what are the best products to sell in this niche? Nicola Bleu lists the top options in this Blogging Wizard post.
Start a Freelance Writing Business from Home
Freelance writing is another popular option for new entrepreneurs. This model allows you to work with multiple companies on a contractual basis, usually while working from home. Learn more about starting this type of business in this Porch post by Cassandra Rosas.
Consider a Self-Service Restaurant Kiosk
If you’re interested in breaking into the food industry, self-service kiosks can be more convenient and cost-effective than restaurants. So what do you need to know before buying into one of these businesses? Eyal Katz breaks it down in this Hi Auto-post.
Measure and Improve Your SEO
If you want your new business to succeed, potential customers need to be able to find you online. A solid SEO strategy can get you there. In this Serpstat post, Amanda Winstead details how to measure and improve your site’s SEO.
Use Social Media Effectively
Social media is a popular marketing method for startups since it’s mostly free and easy to learn. However, you need a plan in place to make the most of your efforts. In this BusinessLoad post, Jasmine Pope goes over the basics of creating a social media marketing strategy.
Learn How to Make YouTube Shorts
YouTube can be a successful marketing channel for startups. Or it can even provide a primary revenue stream. YouTube Shorts is one popular feature that many creators utilize. Check out a guide to YouTube Shorts in this post by Neal Schaffer. Visit the BizSugar community to read comments from other entrepreneurs.
Elevate Your Dropshipping Revenue
For those planning to launch a dropshipping business, eBay recently shared a helpful tip that can significantly enhance your dropshipping business and increase your sales potential. They stated that if you tap into multiple marketplaces, you can reach a wider audience and diversify your customer base. Platforms like Amazon, Shopify, and Walmart offer immense opportunities for dropshippers to scale their businesses.
If you want to know how to start dropshipping on multiple marketplaces, begin by researching each platform’s requirements, policies, and seller fees. Familiarize yourself with the rules and regulations of each marketplace to ensure compliance and maximize your chances of success.
Also, consider optimizing your product listings and adapting them to suit each platform’s unique audience and search algorithms. Utilize marketing strategies like targeted advertising, social media promotion, and SEO techniques to attract customers to your listings on various marketplaces.
Choose the Right Name for Your Business
Small Business Trends has the following insider tips of our own to share with our readers. Knowing how to come up with a business name is a critical decision that can significantly impact its success.
It’s a good idea to keep the following in mind when naming your business:
- Brainstorm to identify all the possible names: Start the naming process by brainstorming a wide range of name ideas. Get creative and explore different angles, themes, and concepts that align with your business. Write down all the potential names that come to mind, even if they seem unconventional at first. This brainstorming session will help generate a pool of options to consider and evaluate.
- Align the name with your brand identity: Your business name should accurately represent your brand identity. Consider your company’s values, mission, target audience, and unique selling proposition. Ensure that the name aligns with the image and message you want to convey. For example, if you run an eco-friendly business, incorporating words like “green” or “sustainable” into the name can help communicate your environmental focus.
- Keep it simple and memorable: Choose a name that is easy to remember and pronounce. Avoid complex or confusing names that may be difficult for customers to recall or spell correctly. A simple and straightforward name will have a better chance of making a lasting impression on potential customers.
- Be versatile for future growth: While focusing on your current business offerings, also consider the potential for expansion or diversification in the future. Selecting a name that is not too specific to a particular product or service will give you the flexibility to adapt and grow your business as opportunities arise.
- Avoid using trendy terms or buzzwords: Trendy terms may be popular in the moment but can quickly become outdated. It’s best to choose a name that has a timeless appeal and will remain relevant as your business grows. Steer clear of buzzwords that may lose their impact over time and opt for a name that has staying power.
- Consider name types: When choosing a name for your business, it’s important to consider the different types of names that can be used. Here are some common name types to consider:
- Descriptive names: These names directly describe what your business does or the products/services it offers. They can be straightforward and informative, making it easier for customers to understand what your business is about. For example, “Tech Solutions” or “Quick Print Shop” clearly convey the nature of the business.
- Abstract names: Abstract names are more creative and unique. They don’t directly describe the business but instead evoke certain feelings, emotions, or qualities. These names allow for more flexibility and can be memorable. For instance, “Zephyr” or “Elevate” create an air of mystery and intrigue, leaving room for interpretation.
- Acronyms: Acronyms are names formed by combining the initials of words or phrases related to your business. They can be useful when the full name is long or complex, providing a concise and easily recognizable identity. Well-known examples include IBM (International Business Machines) and NASA (National Aeronautics and Space Administration).
- Founder or personal names: Using your own name or the name of the business’s founder can add a personal touch and create a sense of authenticity. This approach is common in professional service businesses, such as law firms or consulting agencies. However, it’s important to consider the scalability and long-term viability of using personal names, especially if the business grows beyond the individual.
- Combination names: Combination names combine two or more words to create a unique and memorable name. They can be a blend of descriptive and abstract words or concepts, creating a distinctive brand identity. Examples include Microsoft (microcomputer + software) and FedEx (Federal Express).
- Suggestive names: Suggestive names provide a hint or suggestion of what your business does without explicitly stating it. They can be evocative, metaphorical, or imply a certain benefit or advantage. These names spark curiosity and intrigue, encouraging potential customers to learn more. An example of a suggestive name is “Evergreen Gardens” for a landscaping or gardening business.
- Research competition and industry: Before finalizing a name for your business, it is important to conduct thorough research on your competition and industry. This research will help you understand what names are already being used by your competitors and what kind of naming conventions exist in your industry. By analyzing the names of your competitors, you can identify patterns, trends, and potential gaps that can guide your naming strategy. This research will ensure that your chosen name stands out and resonates with your target audience.
- Seek feedback from others: It is always beneficial to seek feedback on potential business names from trusted individuals, such as friends, family, colleagues, or industry experts. They can provide valuable insights and perspectives that you may not have considered. Feedback from others can help you identify potential issues, such as unintended associations or misinterpretations, and can also highlight the strengths and weaknesses of your name choices. Ultimately, seeking feedback will help you make a more informed decision and increase the likelihood of choosing a name that resonates with your target market.
- Ensure name availability: Before finalizing your business name, it is crucial to ensure that it is available and legally viable. Conduct a comprehensive search to check if the name you have chosen is already in use by another company or trademarked. This includes searching for existing domain names, social media handles, and trademarks related to your proposed name. By ensuring the name’s availability, you can avoid potential legal issues and confusion among customers. Additionally, securing a domain name that matches your business name is essential for establishing an online presence.
- Take your time: Naming your business is a significant decision that can have long-term implications for your brand’s identity and success. It is important not to rush the naming process and instead take your time to explore different options, brainstorm creative ideas, and consider various factors. Rushing into a name without careful consideration may lead to regrets or the need for rebranding down the line. By allowing yourself ample time, you can thoroughly evaluate the options, weigh the pros and cons, and choose a name that truly represents your business and resonates with your target audience.
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