How to Start a Laundry Business

How to Start a Laundry Business

Despite the constant need for clean clothes, many don’t have time to handle this simple task. In fact, laundry is often rated as the least favorable household chore.

Given the constant need for clean clothes, this $40 billion dollar industry is a lucrative business to get involved in. If you are thinking about becoming a laundry entrepreneur, take a look at the following strategies on how to start a laundry business.

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Gain Experience in the Laundry Industry

While running your own laundry business does not require any specific qualifications or experience, it’s a good idea when entering any business to have experience in the industry. With this in mind, it may prove valuable to take a job in a laundry facility, so you can learn more about the trade and what customers want.

Carry Out Market Research

Before you begin the venture, conducting market research can be an effective way to ensure there is demand for laundry services in your area. Carrying out market research will help you determine how customers are likely to respond to your new venture.

Write a Business Plan

All business ideas should start with a business plan. Even if you are not planning on getting a bank loan or venture capital for your business, a business plan will give you a deeper understanding of the market.

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Your business plan should start with a list of the services you will provide. Will you deliver the laundry back to customers or offer any specialized cleaning services, such as dry cleaning or ironing?

A business plan will give you clarity about where you are heading and help you stay organized and remain on track.

List the Items You Will Need

Starting a laundry business might be more expensive than you think. When writing your business plan, jot down all the equipment and items you will need, including washers, dryers, detergent, hangers, and so on. These items will need to be factored into your budget to ensure your venture is financially viable.

Laundry Business

Determine Your Target Market

It’s important every entrepreneur picks a target market to go after. When writing your business plan and getting your idea off the ground, think about who your target market will be. With a laundry business, your target market could be fairly broad, ranging from elderly customers who aren’t able to take care of the washing themselves, to busy working moms who don’t have time to wash the family’s laundry, to students who don’t have their own washer or dryer at home.

Mapping out who your target markets are is vital when it comes to marketing your business.

Pick a Prime Venue

If you’ve got laundry facilities at home such as in your garage and you live in a place that’s accessible for customers to drop off and pick up their laundry, you may want to operate your laundry business from home.

Failing that, look for a prime venue for your start-up that’s in a great location, such as on a busy street, to help get the business up and running. Naturally, the price of renting the venue will need to be factored into the business expenses and taken out of potential profits.

Space that has off-street parking is attractive as this makes the dropping off and picking up process more convenient for customers.

Distinguish Your Laundry Business from Competitors

Besides making sure you have a good location, think about ways you will distinguish yourself from competitors. You may want to offer specialized services, such as ironing and dry-cleaning items or offer lower prices than competitors.

When you open the business, encourage customers to come to you by offering ‘first week deals’ such as two loads of washing for the price of one.

Start to Market Your Business

Once you have everything in place to open your laundry business, start marketing your venture aggressively. From posting fliers to sending direct mail, and even getting your own website launched, there are endless ways to market your laundry business to different target markets.

Laundry Business

Think About Becoming a Laundry Franchisee

There are pros and cons to franchising.  But franchises come with a number of benefits, including the fact they provide everything you need to get your business up and running. Systems like Laundry Care partner with entrepreneurs seeking to provide laundry services to local residents and commercial customers and help them build a business.

As the brand and business model are already set up and established, entering a franchise contract can come with less risk than starting a business entirely from scratch.

Laundry Franchise: A Lucrative Opportunity

Laundry Business

If you’re considering entering the laundry business, one option worth exploring is becoming a laundry franchisee. While starting a business from scratch can be rewarding, franchising offers a range of benefits that can make the process smoother and less risky. Here are some key points to consider if you’re thinking about becoming a laundry franchisee:

  • Established Brand and Business Model: By choosing a laundry franchise, you gain access to an already established brand and business model. This means you don’t have to build your brand from the ground up, saving time and effort on marketing and advertising. Customers are more likely to trust a recognized brand, increasing the chances of attracting clients from the start.
  • Guidance and Support: Franchise companies often provide comprehensive training, support, and ongoing assistance to their franchisees. This support can range from initial setup guidance to ongoing marketing and operational support. Being part of a franchise network allows you to tap into the collective knowledge and experience of other franchisees and the franchisor.
  • Proven Systems and Processes: Franchises typically come with tried and tested systems and processes. These operational guidelines help ensure consistency and efficiency in running your laundry business. You’ll benefit from established workflows, quality standards, and best practices that have proven successful in other franchise locations.
  • Reduced Risk: While all businesses carry some level of risk, franchises can provide a degree of risk reduction. The established brand, support network, and proven business model contribute to a higher chance of success compared to starting a business entirely from scratch. Franchisors also tend to have a vested interest in the success of their franchisees.
  • Marketing and Advertising: Franchise companies often handle national or regional marketing and advertising campaigns, which can significantly benefit local franchisees. Collective marketing efforts can lead to increased brand recognition and customer acquisition. Additionally, the franchisor’s marketing expertise can help you develop effective local marketing strategies.
  • Franchise Fees and Agreements: It’s essential to thoroughly review the franchise agreement, including any initial fees and ongoing royalties or contributions. Understand the terms and obligations associated with the franchise before committing to the opportunity. Conduct due diligence on the franchise company’s reputation and track record.
  • Flexibility and Autonomy: While a franchise provides an established framework, there is still room for local autonomy and decision-making. Within the guidelines set by the franchise, you may have the flexibility to tailor certain aspects of your laundry business to suit your local market’s needs and preferences.
AspectStarting a Laundry BusinessBecoming a Laundry Franchisee
Experience RequiredNo specific qualifications or experience needed, but prior knowledge of the industry can be valuablePrior experience in the industry is not always required as franchisors provide training and support
Market ResearchConduct market research to gauge demand for laundry services in the local areaBenefit from an established brand with proven demand in the market
Business PlanDevelop a comprehensive business plan to outline services, target market, and budgetGain access to an established business model and operational guidelines
Equipment and CostsJot down all required equipment and factor costs into the budgetInitial fees and ongoing royalties may apply, but you gain access to proven systems and support
Target MarketDefine a target market, such as busy working moms, students, or elderly customersBenefit from an established brand with existing customer base and marketing initiatives
LocationChoose a prime venue with convenient access and off-street parking if possibleSome franchises provide location assistance and may already have established locations
Competitive EdgeOffer unique services, competitive pricing, and attractive promotionsLeverage an established brand and proven marketing strategies
MarketingEmploy various marketing strategies like fliers, direct mail, and online presenceBenefit from regional or national marketing efforts conducted by the franchise
Support and TrainingNo standard support; training may depend on prior experienceReceive comprehensive training and ongoing suppo

Before making a decision, carefully evaluate various laundry franchise opportunities, comparing costs, support, brand reputation, and alignment with your business goals. A well-chosen laundry franchise can provide a solid foundation for your entrepreneurial journey in the laundry industry.


The laundry industry presents a promising business opportunity, driven by the constant demand for clean clothes and the growing need for laundry services among busy individuals. Whether you choose to start your own laundry business from scratch or become a laundry franchisee, careful planning and strategic decision-making are essential for success.

Starting a laundry business allows you the freedom to create a unique brand and tailor your services to a specific target market. Market research, a comprehensive business plan, and effective marketing strategies will play a crucial role in establishing a strong customer base and differentiating your business from competitors.

On the other hand, becoming a laundry franchisee offers several advantages, including an established brand, proven business model, guidance, and ongoing support from the franchisor. Franchises come with reduced risk and the benefit of collective marketing efforts, making it an appealing option for those seeking a smoother path to entrepreneurship.

Ultimately, the decision between starting a standalone laundry business and becoming a laundry franchisee depends on individual preferences, resources, and entrepreneurial goals. Whichever path you choose, the laundry industry holds significant potential for growth and profitability, making it a lucrative venture worth exploring for aspiring entrepreneurs. Conduct thorough research, carefully weigh the pros and cons, and embark on your laundry business journey with determination and passion for success.

Photo via Shutterstock

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Gabrielle Pickard-Whitehead Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read "Gabrielle’s blog here.".

20 Reactions
  1. Back then, laundry is done by yourself. But now, you can outsource it as long as you have some money to pay for it. It saves your home a location for a washing machine.

  2. What are the things to consider when purchasing commercial washing machines? Not like other pieces of equipment, there are crucial things to know that will help you get the ideal laundry system for your demands especially if these machines will be used for business purposes.

  3. Hi
    Roughly how much is needed to establish Laundry Business?

  4. Marcelles V. Carreon

    Thank you for this guide in preparing a Laundry Business. Do you know a Laundry machine supplier who can provide help up to the installation?

  5. Sharaf Basit Alavi

    I would like to own a laundry franchise in Canada

  6. What types of machine do you think is best to start these business..

  7. How much do I need to start laundry business?

  8. nabatanzi racheal

    hi. am a university student from/in uganda with interest in starting a laundry business. so my questions is what do i need especially the type of washing machine, what do i need to do and what do i expect

  9. Phiri Charles Undi

    Help me with guidelines on estimated initial capital approximately to start a Laundry Business
    As a small business iinterprenuer I need this guide

  10. How can I go about starting a laundry business in my area, and how would I start to pursue the next steps. Like seeking for the machines (washer and dryer) Do I have to find a place that sells them in bulks?

    • Hi thanks for the heads up. Please list for me the set of equipment that l ought to buy that can help me start the business. Including but not limited to a machine that can iron

  11. Kindly advise,I need to start opening laundry business,I need to start with two washing machine and dryer

  12. what franchises are out there for a laundry business

  13. Dirontsho Nyaniso

    How much roughly do you need to start your own business(laundry)

  14. Iam so interested in the laundry business please help me for it to be successful , for the start what will I need

  15. I have written a post on how to start a laundry business, but after reading your content I envy you. You have covered most required necessities to start a Laundry Business. Thank You.

  16. Thank you so much; this post is beneficial for everyone who wants to start their laundry business and purchase coin-operated laundry equipment. However, could you please give me a rough idea of the basic costing to start a new laundry service?

  17. Thanks for sharing this with us. Very interesting information, worth recommending.
    A good blog always comes-up with new and exciting information and while reading this article, I do get a vibe that this blog really has all those qualities.
    I will definitely recommend this article to my friends and other communities.

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