Creating a Small Business Thank You Letter the Easy Way

sample small business thank you letters

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Sending a simple business thank you letter goes a long way in strengthening strong and long-lasting business relationships. You might write a business thank you letter to a hard-working employee that shows dedication and commitment to your business. Or you might write a business thank you letter to a loyal customer who continuously repeats purchases with you.

Whoever you want to thank, it doesn’t matter. Expressing your gratitude in writing makes the recipient feel good. And, by doing so, you nurture continued loyalty to your business.

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Sending out thank you letters to customers, clients and colleagues becomes a powerful way to secure an ongoing business relationship. Showing gratitude, in turn, encourages your top customers to sing your praises to others. This could happen through online reviews, on social media and through word of mouth.

Here’s a word from Troyia Monay, who gives some tips on how to get more sales with DIY business thank you cards.


Sample Small Business Thank You Letters

An estimated 62% of consumers search online reviews and information before purchasing a product. So the importance of sending a thank you letter becomes clear.

If you find yourself unsure how to compose a thank you letter, don’t worry. Take a look at the following 5 best thank you letter examples.

Thank You Letter to Show Customer Appreciation

business thank you letter - customer seeing message on phone

Show your customers you are grateful for their business. And subsequently encourage them to keep doing business with you instead of going elsewhere. Sending your faithful customers a thank you letter cements your business relationship.

Thank you letters become even more appreciated by customers if they offer a reward. For example, try offering a discount voucher. Such rewards act as a lucrative incentive for customers to purchase from you again.

Your customer thank you letter could look something like this:

Dear [insert name],

On behalf of [insert company] I would like to say thank you for being a loyal customer. It has been a pleasure serving you and supplying you with [insert appropriate products or services] and we hope that we can have the pleasure of providing for you for many more years to come.

[Name of business] is committed to providing our customers with only the highest quality of [name of products or service] delivered through impeccable customer service.

As proof of our appreciation for your loyalty and ongoing support, we would like to give you a 20% voucher off your next purchase with us.

Once again, thank you for your ongoing business and we look forward to serving you in forthcoming months.

Best regards,

[Insert your name]

[Insert your function]

Thank You Letter Expressing Employee Recognition

business thank you letter - employee appreciating her thank you card that is on her PC

Quality, hard-working and dedicated employees don’t grow on trees and should be thanked to show that you recognize their hard work and loyalty. Sending a thank you letter is a personal, simple and cost-effective way to show your recognition and appreciation of your most prized company assets.

Dear [name of employee],

I would like to say thank you for all your hard work this year.

We couldn’t have got where we did this year without your ongoing dedication, commitment, creativity and talent.

Since joining the business in [year] you have gone from strength to strength and are a true asset to our company and our clients.

I look forward to working with you for many more years to come.

Thanks again.

Best regards,

[name] [title]

Festive Thank You Letter

business thank you letter - thank you card with Christmas theme

The run up to the Christmas vacation can be the perfect time to send your regards and best wishes for the holiday season and the New Year to colleagues, clients and customers.

If you’re struggling with the right words to use on a festive thank you letter, here’s template you might want to use.

Dear [name of recipient],

As the festive season approaches, on behalf of [name of business] I would like to say thank you for all the support and commitment you have shown to us in the last 12 months.

You are an exceptionally valued [member of our team/customer/client] and I would like to send my personal thanks for your continued support.

We consider you a friend of [name of company] and extend our warmest wishes for good health and festive cheer.

It is people like you that have helped our business get where it is today.

I hope you and your family have a magical Christmas and a Happy New Year and I look forward to doing business with you next year.

Happy Holidays.

Best wishes

[name] [title]

Thank You Letter Acknowledging a Client Visit

business thank you letter - Clients looing at their thank you card for their visit

The arrival and prolific growth of remote, digital forms of communication has not stamped out the yearning for personal, face-to-face meetings. In fact, research shows that around 9 in ten people say small meetings are their favorite method of communication.

For clients that have taken the time and made the effort to visit your business, it is important they are adequately thanked.

Your thank you letter for client visitations could read something like this:

Dear [name of client],

On behalf of [name of company] I would like to thank you for taking the time to visit us on [date of visit].

We felt the meeting was extremely valuable in getting to know you better and securing some solid goals on how we are going to proceed with the campaign [or type of service] in the forthcoming months.

We hope you got as much out of the meeting as we did.

I look forward to our next catch up and, in the meantime, if you have any questions or queries, please don’t hesitate to get in contact with one of our team.

Thank you and best wishes.

Kind regards,

[name] [title]

Thank You Letter Recognizing Excellent Customer Service

business thank you letter - business owner making thank you cards for excellent customer service

Customer service departments can be the backbone of a business, the department that often gets the most flack and the least rewards.

Make sure you give your hard-working customer services’ team the recognition and thanks they deserve by sending them a personal letter of thanks, which could read something like this:

Dear [name of employee],

As a valued and hard-working member of our customer services department I would like to thank you for all your hard work and being such a key face behind our company.

The business has had great reviews and feedback in recent months, positivity that has been driven by our always-smiling and never flustered customer services team.

You are a vital member of our customer services department and I would like to say thank you and hope you remain part of the team for a long time to come.

Once again, thanks for your hard-work and commitment in what I know isn’t always an easy job.

Best wishes,

[name] [title]

How to Make a Business Thank You Card

Creating a thank you card is easy with the right software or template. Take Canva, for instance. Making your cards with Canva is a simple and enjoyable process. Here’s how:

  1. Launch Canva Open Canva and enter “Thank You Card” into the search field. Browse through various template suggestions to find the perfect fit.
  2. Select Your Template Navigate through Canva’s wide selection of thank you card designs to locate the ideal template. You can utilize the search function to narrow down options by theme, style, or layout, discovering everything from cheerful to minimalist and classic designs.
  3. Play Around with Design Elements Enhance your chosen design by utilizing Canva’s drag-and-drop feature. Move photos and images from Canva’s library, adding photos or animation effects to icons, stickers, illustrations, and other available graphics.
  4. Personalize Your Card Give your card a unique touch by incorporating your own artwork, images, and illustrations within the editing interface. Modify the text, layout, and every small aspect to make it uniquely yours.
  5. Save, Share, or Print Once satisfied with your creation, you can save and download your card design in formats like PNG, JPG, or PDF. Share it directly on social media platforms, send it through email, print it yourself, or even order prints through Canva’s printing service.

Table of Process Steps

This table provides a clear and concise overview of the process that you can print and post near your computer for easy reference:

Launch CanvaOpen Canva and enter "Thank You Card" in the search bar. Browse through various templates.
Select Your TemplateNavigate through Canva's library, using search tools to narrow down options by theme, style, or layout, from cheerful to minimalist and classic designs.
Play Around with Design ElementsUse Canva's drag-and-drop feature to move photos and images; add photos or animation effects to various graphics.
Personalize Your CardIncorporate personal artwork, images, and illustrations; modify the text, layout, and all details to create a unique design.
Save, Share, or PrintDownload the card design as PNG, JPG, or PDF; share directly on social media, via email, print at home, or order prints through Canva's printing service.

Photo via Shutterstock 4 Comments ▼

Gabrielle Pickard-Whitehead Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read "Gabrielle’s blog here.".

4 Reactions
  1. I guess it helps to know how to create the letters. The templates help if you don’t know how to get started.

  2. If you hand-write a thank you card it can be even shorter and still carry more impact (in my experience). Something as simple as “Thank you for purchasing [product they bought]. We appreciate it.”

  3. This is really invaluable information. So many different variations of templates all of which set your business aside from the others. Thank you for the options!!

  4. Real nice design and wonderful subject matter, practically nothing else we need :D.

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