If your business doesn’t sell candy, sweets or gift baskets, you might think that you can’t have a successful Easter promotion. But that’s not the case.
Plenty of businesses that aren’t traditionally associated with Easter have had successful promotions to celebrate the holiday. Here are 20 examples to provide some inspiration for your small business.
Non-Traditional Easter Promotions
Beef Jerky Outlet Beefster Basket
When you think of Easter baskets, you probably picture candy and other sweets. But for a more savory spin on the holiday, the Beef Jerky Outlet offers a Beefster Basket.
Cigar City Brewing Eggs & Kegs
For those looking for a more grown up atmosphere for Easter dinner, Cigar City Brewing in Tampa hosts an “Eggs & Kegs” event with tons of “hoppy” goodness.
Newegg Hunt for Deals
Computer parts retailer Newegg isn’t particularly known for selling goods related to Easter. But the company does have “egg” in its name, allowing for the company to create unique promotions around Easter. The website has simply displayed promotions like “egg hunt for the best deals” on its homepage to get shoppers in a festive spirit.
Virtual Easter Egg Hunt from FreeflyVR
For a virtual reality business, Easter provides a unique opportunity for some online customer interaction. FreeflyVR, for example, is having a virtual Easter Egg Hunt where customers can find brightly colored eggs around the company’s website for the chance to win prizes and special offers.
Happier Easter Deals from Insight Vacations
For those who don’t want to stick around home during Easter, travel can be an enticing option. Insight Vacations offers some deals for those who want to enjoy a non-traditional holiday in Europe with its Happier Easter promotion.
Four Points Spa Promotions
Easter can also be a stressful experience for those who have to organize huge family gatherings or other events. So spas like the one at Four Points by Sheraton in Lagos can take advantage by offering relaxing specials for the holiday.
Salon Island Escapes Easter Egg-Stravaganza
For those looking to get a new ‘do before the holiday, hair salons or barber shops like Salon Island Escapes in Clearwater, Fla. can hold fun promotions like offering customers the option to choose an egg out of an Easter basket and potentially win a prize.
Chanz Casino Easter Egg Hunt
Chanz Casino is an online social casino. The company is currently holding an online Easter egg hunt where players can find hidden eggs on the site to win prizes.
Egg-celent Discounts from WebHostFace
Even if your promotion isn’t specifically related to Easter, you can give it a festive name. WebHostFace is a web hosting provider that’s offered holiday themed promotions by giving them names like “Egg-celent Discounts” and “Eggs-clusive Sale.”
The Elizabethan Gardens Easter Eggstravaganza
Hospitality businesses and organizations like The Elizabethan Gardens in North Carolina can celebrate Easter by hosting fun events for kids like egg hunts, egg spoon races and more. It can serve as its own offering as well as a way to get more people to visit venues to potentially return or book for their own events in the future.
Brooklyn Children’s Museum Spring Egg Party
The Brooklyn Children’s Museum doesn’t limit its Easter celebrations to the conventional. With a focus on family-friendly engagement, the Spring Egg Party emerges as a delightful event to attract more visitors. Beyond the ordinary egg hunts, the museum presents a range of unique activities, including egg basket making and decorating. The event’s creative twist also extends to imparting history lessons, offering both entertainment and education. By combining fun and learning, the museum not only draws families in but also reinforces its role as a community hub for innovative experiences during the Easter season.
Olde Stonewall Golf Club Easter Promotion
Easter enthusiasts seeking an alternative to traditional activities find a unique retreat at Olde Stonewall Golf Club . By offering specials and free gifts to golfers who play a round or make reservations on the holiday, the club transforms Easter into an opportunity for leisurely outdoor recreation. This innovative promotion not only aligns with the holiday spirit but also caters to a different demographic, appealing to those who enjoy spending their holidays in an active and refreshing manner.
Count the Eggs Contest from Speller International
B2B businesses often feel left out of the holiday promotions game. But a simple contest like this count the candy eggs online contest from Speller International can encourage online engagement and allow you to give away some cool prizes.
Merchant’s Fine Wine Easter Wine Sale
Easter isn’t exactly known for being a big wine holiday. But that doesn’t mean people don’t appreciate a good wine sale to stock their supply for visitors. Merchant’s Fine Wine is one business that offers this type of sale for the holiday.
Gouden Carolus Easter Ale
Some beverage makers have even created special Easter flavors, like Gouden Carolus Easter Ale.
Unique Spring Gifts from Fancy Fortune Cookies
For those who don’t want to go the traditional candy route for Easter baskets, companies that offer alternative products like Fancy Fortune Cookies can offer their own unique products as part of holiday promotions.
Goodwill Easter Egg Hunt
Goodwill shoppers are familiar with the concept of hunting for deals or specific products. So some stores also host Easter egg hunts around the holiday, where each egg hidden around the store has an additional discount or special offer inside.
Unique Easter Basket Ideas from Thrift Town
Thrift Town took another approach to encourage people to shop for secondhand goods for their Easter purchases. The company compiled some examples of unique Easter basket ideas on its blog to show shoppers how they can put together their own collection of gifts while saving money on purchases.
Williams Orthodontics Throwback Contest
Whether your business is traditionally associated with Easter or not, you can host a fun online contest related to the holiday to get your customers involved. This throwback photo contest from Williams Orthodontics is a great example. Just have customers submit old Easter photos for a chance to win a prize or discounted product or service.
Spudshed Selfie Contest
You can also create an Easter contest intended to create more in-store interaction. This selfie contest from Spudshed encouraged customers to grab a selfie with the company’s owner when they see him around stores in the days leading up to Easter.
Egg Costume Photo via Shutterstock
Innovative Approaches to Easter-themed Promotions
While Easter is traditionally associated with candies and gift baskets, businesses across various industries have demonstrated that creative marketing strategies can successfully tap into the holiday spirit. Here are some inspiring examples of non-traditional Easter promotions that can serve as inspiration for your own small business.
- Beef Jerky Outlet Beefster Basket: The Beef Jerky Outlet offers a savory twist on the typical Easter basket by providing a “Beefster Basket” – a unique alternative to the candy-filled baskets usually associated with the holiday.
- Cigar City Brewing Eggs & Kegs: Cigar City Brewing in Tampa capitalizes on the holiday with its “Eggs & Kegs” event, providing an adult-oriented Easter experience with a focus on craft beer.
- Newegg Hunt for Deals: Computer parts retailer Newegg creatively incorporates its brand name into the holiday spirit by presenting promotions like “egg hunt for the best deals” to engage shoppers.
- Virtual Easter Egg Hunt from FreeflyVR: Businesses in the virtual reality sector, such as FreeflyVR, leverage the online environment to host a virtual Easter Egg Hunt, engaging customers and offering them the chance to win prizes.
- Happier Easter Deals from Insight Vacations: Insight Vacations targets those seeking non-traditional holiday experiences by offering travel deals for a unique Easter vacation in Europe.
|Beef Jerky Outlet Beefster Basket||The Beef Jerky Outlet introduces a unique "Beefster Basket," offering a savory alternative to the traditional candy-filled Easter baskets.|
|Cigar City Brewing Eggs & Kegs||Cigar City Brewing's "Eggs & Kegs" event caters to adults, providing a craft beer-focused Easter experience, deviating from the conventional holiday celebrations.|
|Newegg Hunt for Deals||Newegg, a computer parts retailer, creatively incorporates its brand by hosting an "egg hunt for the best deals," engaging shoppers with tech-themed Easter promotions.|
|Virtual Easter Egg Hunt from FreeflyVR||FreeflyVR, in the virtual reality sector, offers a virtual Easter Egg Hunt, enhancing online interaction by encouraging users to find hidden eggs for prizes.|
|Happier Easter Deals from Insight Vacations||Insight Vacations taps into non-traditional holiday experiences, offering travel deals for a distinctive Easter vacation in Europe.|
These examples showcase that any business, regardless of its core offerings, can infuse creativity into Easter promotions to engage customers and align with the festive spirit of the holiday.
Embracing Creativity Beyond Tradition
The examples provided here underscore the notion that a successful Easter promotion is not limited to businesses that traditionally deal in candies or gift baskets. Across diverse industries, innovative approaches have proven that the holiday spirit can be captured in creative ways, attracting customers and fostering engagement. By thinking outside the conventional Easter-themed box, businesses can tap into the festive atmosphere and offer unique experiences that resonate with their audience.
From virtual reality Easter egg hunts to savory beef-themed baskets, the diversity of these promotions showcases the potential for imagination to drive success. Businesses can leverage their brand identity, adapt their services, and even invent new experiences to align with the holiday’s themes. These examples serve as a reminder that innovation knows no boundaries, making Easter an opportunity for all businesses to connect with customers in distinctive and memorable ways.
In a world where consumer preferences and trends evolve, embracing creativity beyond tradition can be a key differentiator in capturing attention and fostering customer loyalty. As these examples demonstrate, the essence of Easter promotions lies in the ability to infuse the holiday spirit into your brand, products, or services in a way that resonates with your target audience. By doing so, your business can carve its own niche in the Easter market and create lasting impressions that extend beyond the holiday season.
More in: Event Marketing, Holidays