25 Ways to Get More People to Your Website

25 Ways to Increase Traffic to Your Website

In 2017, 80% of Americans shopped online at least monthly. Having a website to showcase your services or products is pivotal in remaining commercially competitive in the 21st century. That said, if nobody is visiting your website to browse your products or services, it might as well not exist.

How to Increase Traffic to Your Website

Take a look at the following 25 ways to get more people to your website.

Sell Your Business

Drive Traffic to Your Website

Win $100 for Vendor Insights

Use Social Media to Attract Visitors

Use social media to promote your website and attract visitors. Post interesting and engaging content on social media with a link to your website, to encourage people to head to your site.

Get More People to Your Website

Ensure Your Site is Search Engine Optimized

Optimizing your site by using the right keywords and regularly updating it with fresh content will help it rank better on the search engines, boosting your organic traffic.

Have a Blog on Your Site and Regularly Update It

Having a blog on your website is one of the most effective ways to build engagement with your brand and encourage people to visit your site. Regularly update your blog with informative, entertaining and engaging content to encourage visitors to keep returning to your site.

Further reading: Why write a blog for business?

Get More People to Your Website

Use Pay Per Click Campaigns

As online marketing influencer Neil Patel notes, one of the basic ways to drive traffic to a business website is through paid campaigns. PPC, where you bid on different types of keywords, is an easy way to promote your website to an audience who might not otherwise see it.

Use Business Cards for Offline Promotion

Good old-fashioned business cards are by no means dead and buried. Handing out business cards with details of your site’s URL printed on them at every opportunity to lure prospects to your site, is one of the most cost-effective offline marketing strategies.

Visit Trade Shows

Trade shows are a great way to promote your brand, build your network and attract prospects. Use trade shows as a means of handing out fliers and business cards, which has details of your website on them.

Get More People to Your Website

Use Influencer Marketing to Attract Traffic

Influencer marketing, whereby an influential individual in your niche with hordes of followers deliberately promotes your brand, products or services, is a proven way for businesses to attract people to their website.

Further reading: What is influencer marketing?

Include Your Web Address on Branded Uniforms

If your business requires branded uniforms, utilize employees’ uniforms to the maximum by including your website address on branded shirts and jackets.

Make Your Website Mobile Friendly

A record amount of digital traffic is now coming from mobile devices. Ensure your website is navigational from the likes of smartphones and tablets, by using mobile friendly web design.

Guest Blog on Other Sites

Rather than limiting new blogs to your own site, aim to get them published as guest blogs on other sites. Having links to your website on credible sites with high Domain Authority (DA), is a great way to boost your SEO and the organic traffic to your site.

Invite Other People to Guest Blog on Your Site

Inviting others to post high-quality and engaging articles that are void of spammy links on your website, is a great way to increase traffic to your site, as the author of the guest blogs are likely to share the content and build up rapport with your brand.

Get More People to Your Website

Post Content on LinkedIn Pulse

Drive targeted business traffic to your site by posting unique and engaging content on LinkedIn Pulse.

Display Your Website Details in Your Office or Shop Window

Promote your site’s URL to those passing by your shop or office by simply displaying your web address in the window – an incredibly simple and cost-effective marketing tactic.

Use Car Wraps to Promote Your URL

Ensure your vehicle acts as marketing pedestal to every passer-by by wrapping it with your business’s logo and your website’s URL.

Advertise in Print Media

With 17% of small businesses still advertising regularly in newspaper, print advertising is by no means dead. Use the likes of newspapers and magazines to advertise your business, including details of your website to encourage readers to visit your site.

Use Direct Mail Campaigns

Leaving promotional material on coffee tables in waiting rooms and posting it through letter boxes that includes your URL can be a highly successful way to alert prospects to your website.

Publish Interviews with Thought Leaders on Your Website

Publishing interviews or commentary from leading figures in your market can be a great way to encourage people to head to your site and boost its credibility.

Be Interviewed for Other Sites

By the same token, why not start doing interviews yourself as a thought leader in your industry to help raise your online credibility and presence and attract people to your site?

Attend Networking Events

Networking brings a multitude of benefits to small businesses, including the opportunity to promote your website to the right audience.

Check out our 59 business networking tips.

Place Internal Links on Your Site

When publishing content on your website, use relevant and credible internal links in the content to help boost your SEO and make the content a more useful experience for the reader – a key attribute in increasing website traffic.

Publish Original Research on Your Site

Original research helps drive traffic to a website, so endeavor to get your hands on research that’s not available anywhere else, whether it’s through webinars, whitepapers or how-tos.

Read more about market research for small business.

Fine-Tune Existing Content

Does the existing content on your website ‘make the grade’ in terms of being readable and engaging to visitors? Tweaking the content on your site so it’s more engaging, promotional (but not spammy) and has a healthy scattering of relevant keywords, will be an effective way to help increase traffic to your site.

Advertise on Local Radio

Advertising on local radio stations remains an effective way to promote your website to a local audience.

Upgrade Old Blogs

Putting fresh life into old blogs by making them relevant to today and to your target audiences can be a cost-effective and simple way to improve your SEO and increase traffic to your site.

Use YouTube to Promote Your Site

YouTube has positioned itself as a respected social site for small businesses. Post creative videos on YouTube to encourage people to subscribe to your channel. Don’t forget to mention your URL to promote your website to your YouTube audience.

The Power of User Experience (UX) in Driving Website Traffic

In the quest to increase website traffic, it’s vital to prioritize user experience (UX) as a central element of your strategy. A seamless and enjoyable UX not only retains visitors but also encourages them to explore your site further and even share it with others. Here’s why and how you should focus on enhancing UX:

Importance of UX:

  • Search Engine Ranking: Search engines like Google consider factors like page load speed, mobile-friendliness, and overall usability when ranking websites. A well-optimized UX can positively impact your search engine rankings, leading to increased organic traffic.
  • Visitor Engagement: A user-friendly interface, easy navigation, and intuitive design keep visitors engaged and encourage them to spend more time on your site. Engaged users are more likely to convert into customers and return for future visits.
  • Reduced Bounce Rates: A poor UX can lead to high bounce rates, where visitors leave your site quickly after landing. Ensuring that your website provides valuable and relevant content, loads quickly, and is easy to navigate can reduce bounce rates and keep visitors on your site longer.
  • Referral Traffic: A positive user experience can lead to word-of-mouth referrals and social media shares. When users have a great experience on your site, they’re more likely to recommend it to their friends, family, and followers.

How to Enhance UX for Increased Traffic:

  • Optimize Page Load Speed: Slow-loading pages frustrate users and can lead to abandonment. Compress images, use browser caching, and minimize unnecessary scripts to improve load times.
  • Mobile Responsiveness: With the rise of mobile browsing, having a responsive design that adapts to different devices is crucial for a seamless user experience.
  • Clear Navigation: Organize your content with a clear and intuitive navigation menu. Users should easily find what they’re looking for without confusion.
  • Readable Content: Use legible fonts, proper spacing, and a clean layout to make your content easy to read. Break up long paragraphs with headings, bullet points, and visuals.
  • Minimize Pop-ups: While pop-ups can be effective for capturing leads, excessive and intrusive pop-ups can annoy users. Use them sparingly and ensure they’re easy to dismiss.
  • Accessible Design: Ensure your website is accessible to all users, including those with disabilities. Use alt text for images, provide captions for videos, and follow accessibility guidelines.
  • Testing and Optimization: Continuously test different elements of your website, such as calls-to-action, forms, and layouts, to determine what works best for your audience. A/B testing can help you refine your UX over time.
  • Interactive Elements: Incorporate interactive elements like quizzes, calculators, and polls to engage users and encourage them to stay on your site longer.
  • Feedback and Reviews: Encourage users to provide feedback and leave reviews. Positive reviews build trust and credibility, while constructive feedback helps you improve your site.
Search Engine RankingImproved ranking on search engines leads to- Optimize page load speed - Mobile responsiveness - Clear navigation - Readable content - Minimize pop-ups
higher organic traffic.- Accessible design - Testing and optimization
Visitor EngagementUser-friendly design encourages visitors to- Optimize page load speed - Mobile responsiveness - Clear navigation - Interactive elements - Feedback and reviews
stay longer and explore further.
Reduced Bounce RatesA positive UX reduces bounce rates, keeping- Optimize page load speed - Mobile responsiveness - Clear navigation - Readable content - Accessible design
visitors engaged.- Testing and optimization
Referral TrafficGood experience leads to word-of-mouth- Mobile responsiveness - Interactive elements - Feedback and reviews
referrals and social media shares.

Remember that a website with a focus on excellent UX not only attracts more visitors but also retains them, increases conversions, and fosters a positive online reputation. In the digital age, where competition is fierce, a user-centered approach can set you apart and lead to sustained growth in website traffic.

Here are 50 YouTube channel ideas for beginners to get you started.

Photo via Shutterstock

More in: , 19 Comments ▼

Gabrielle Pickard-Whitehead Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read "Gabrielle’s blog here.".

19 Reactions
  1. Hi
    You have provided effective tips on how to increase website traffic. Social media is one of the best places to promote website and attract visitors, but firstly we must have a decent number of followers on it. SEO friendly website as well as content matters a lot and it will help in increasing organic traffic.

    Yes, it is very necessary to update blog on a regular basis and it helps in encouraging visitors to revisit your site. Here, I like the tips on use business cards for offline promotion and yes, it is a very cost-effective marketing strategy. You have well explained the whole post which is easily to understand.

    Thanks for sharing this informative post with us.

    Have a good day.
    Praveen Verma

  2. It is all about promotion. It is about getting the word about your brand out there so that more people will find and visit your site.

  3. Gabrielle: I am in for the long run, so I will concentrate on creating content over time, and connect with other tea enthusiasts and self-published authors. I will start podcast that could be a companion to the site and my first book on tea.

    Do you drink tea? 😉

    All the Best,


  4. I always follow these five ways to drive traffic to my site.

    1. Content and backlinking
    2. On-Page SEO
    3. Social Media Marketing
    4. Email Marketing
    5. Blog Commenting

    Does i use these techniques to increase more traffic

  5. Very very helpful. Visitors has decreased huge for corona and lock down.

  6. Great post buddy, I loved the information mentioned in the article. It was super helpful and interesting to read. I also believed that SEO plays a major role, especially the on-page SEO. Thanks again Sir

  7. There are some basics aspects you need to follow at your Website:
    1. You need a header navigation to keep everything in which customers look for.
    2. Show Product ratings at your shop
    3. Use Call Actions
    4. Smooth & Easy Checkout
    5. Up Front Shipping Costs
    6. Avoid or Recover Abandoned Carts
    7. Exit-Intent Popups

  8. Good to read this article. I would also like to share some more points on how you can increase traffic organically.

    – Have a Proper Plan in Place
    – Creating awareness around your product or information is also highly necessary
    – Be creative with the query combinations and create relevant keywords for users
    – With a proper content strategy in place, your website can reach millions by sharing relevancy & value.
    – Focusing on Search Engine Optimization (SEO) – You can practice on page & off page SEO techniques, it can also optimize your website.
    – Make your website mobile friendly for users.

  9. According to Phillips the best way to entertain peoples is by giving them best TV shows which Colors TV is giving now.

    Apne TV

  10. According to Phillips the best way to entertain peoples is by giving them best TV shows which Colors TV is giving now.

    Apne TV

  11. According to Phillips the best way to entertain peoples is by giving them best TV shows which Colors TV is giving now.

    Apne TV

  12. Great post buddy, I loved the information mentioned in the article. It was super helpful and interesting to read. I also believed that SEO plays a major role, especially the on-page SEO. Thanks again Sir

  13. It is all about promotion. It is about getting the word about your brand out there so that more people will find and visit your site.

  14. Thank you for this article!

    I loved the information mentioned in the article. It was super helpful and interesting to read.

  15. Wow i will surely use those tactics let start now itself thanks for sharing!

  16. It was an awesome post to be sure. I completely delighted in understanding

  17. Marketing and Quality are two important factors that determine your blog traffic.

  18. Thank you for this article!
    i will surely use those tactics

Leave a Reply

Your email address will not be published. Required fields are marked *


Win $100 for Vendor Selection Insights

Tell us!
No, Thank You