It seems almost unthinkable. You’re still looking forward to your late summer vacation. The dreaded push of back to school shopping is looming. But, the reality is, you need to start planning a business holiday party, if you intend on having one – today.
While the dog days of summer are still upon us, the crisp hint of fall is on the horizon and once that train starts, the holidays will motor our way in no time.
For small companies, planning a business holiday party and/or seasonal event is often a cumbersome task. Questions that arise are generally:
- What to budget?
- When to budget?
- How do we host an event that truly shows our employees how much we care?
- What is the appropriate degree of entertainment and holiday spirit for a corporate event for clients?
- How do I promote my event on my social media platforms?
- Should I write about my event on my blog?
- Do I need to come up with a clever gamification campaign to leverage my holiday party with existing clients and new leads?
- How much would it cost to get a great comedian to entertain for the night?
- Do I need to hire a pianist?
- What color should the decor and theme reflect for a true seasonal event that honors and salutes the spirit of multiple holiday celebrations?
Yes, these are robust questions, all of which are totally justified when it comes to planning a business holiday party. Once the beach days of summer wind to a close, the formidable task of planning your holiday party will take on its own persona.
Below are some hot tips to start planning a business holiday party – today. You can even start planning from your beach chair!
Business Holiday Party Planning: Key Considerations
|Aspect||Option A||Option B||Option C|
|Budgeting Time||Start 6 months ahead||Start 4 months ahead||Start 2 months ahead|
|Event Type||Employee appreciation||Client appreciation||New client onboarding|
|Decoration Theme||Multi-holiday celebration||Traditional Christmas||Winter Wonderland|
|Social Promotion||Pinterest Campaign||Daily Social Shares||Video Invitations|
|Coordination||Hire an event coordinator||Form a committee||Single individual responsibility|
|Event Date||Early December||Mid December||Late December|
Select Your Event’s Theme
The most important element in planning a business holiday party is to, very early on in the process, determine your goals, objectives and even the theme of the event. Ask yourself:
- Are you trying to thank employees?
- Are you trying to romance new clients?
- Is it a client appreciation event?
Take time out to assemble a team to determine what the true goals of the event are and the best themes to consider for achieving those goals. Think creatively and brand your event.
Your theme will influence many – actually, all – of your decisions, from what color hues are best for your event decor, to the look of your invitations to the way you promote your event on social media.
Determine the event’s personality, then move forward. If you are planning a business holiday party for December, get all of your planning done before September 15 at the very latest.
That may already be too late to achieve all the goals on your wish list, but if you are reading this article after that it means you have not done any planning – so make the best of it.
Determine Your Event’s Social Personality
In the digital age, event publicity is as critical as the event itself. How do you intend to create buzz and anticipation for your special occasion?
With your event’s theme decided, venue booked, entertainment lined up, and a mouthwatering menu in place, it’s time to give some serious thought to its digital identity.
Remember, this requires strategic planning, often involving insights from seasoned event coordinators or even dedicated event producers who understand the nuances of creating a virtual impact.
Think about your audience: Would a Pinterest campaign with vivid imagery aligned with your theme resonate with them?
Could daily social media posts, filled with intriguing facts, video teasers, quirky memes, or a comprehensive infographic detailing the event’s highlights, captivate their attention?
The soul of a successful event lies in its unique character and essence. Let that shine through on your social media channels, urging people to engage, react, and most importantly, share widely.
Get Your Countdown Checklist Organized
Once you set your event in motion, the countdown clock is on – actually, believe it or not…it’s already ticking.
Countdown Photo via Shutterstock
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