WhatsApp has launched a new feature that lets users record and share short personal videos directly in chat – a move that could be a game-changer for small businesses worldwide.
Since its inception, WhatsApp has revolutionized digital communication with its voice messaging feature. The application has further bolstered its repertoire with instant video messages. This real-time feature allows users to respond to chats more personally and dynamically, capturing and conveying moments with the emotional richness that only video can provide.
Small business owners relying on WhatsApp to communicate with clients or manage their teams can leverage this feature to enhance their interaction. Whether it’s sending quick updates, wishing a client their birthday, sharing a lighthearted moment with the team, or presenting a new product in a quick 60-second video, the potential uses are diverse and vast. It’s like having a mini digital marketing platform right in your pocket.
“The video messages are a real-time way to respond to chats with whatever you want to say and show in 60 seconds. We think these will be a fun way to share moments with all the emotion that comes from video, whether it’s wishing someone a happy birthday, laughing at a joke, or bringing good news,” the company stated in its press release.
The procedure to send a video message is as simple as sending a voice message. Users tap to switch to video mode and hold to record the video. The application also offers a hands-free mode, where users can swipe up to lock and record the video. When received, videos play automatically on mute, and the sound starts once the video is tapped. Like all WhatsApp features, video messages are protected with end-to-end encryption, ensuring your business communications remain secure.
The introduction of this feature couldn’t have come at a better time, with the ongoing digital transformation in business communication driven partly by the COVID-19 pandemic. Small businesses are increasingly adopting digital tools to communicate with customers and manage their operations. In this context, WhatsApp’s video messaging feature could be a valuable tool for small businesses to differentiate themselves and establish a closer connection with their audience.
WhatsApp announced that the video message feature has started rolling out and will be accessible to all users in the coming weeks. As we eagerly await this new feature, it is clear that the face of business communication continues to evolve, offering small businesses fresh and creative ways to connect and engage with their clients and teams. This clearly indicates how businesses, especially small ones, need to adapt to new technology trends to stay relevant and competitive in today’s rapidly changing digital landscape.
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