A confirmation email is helpful in many instances. Whether confirming a restaurant reservation, online and/or offline events, or other meetings, a confirmation email is a large part of the communication strategy. To ensure you’re writing the most comprehensive confirmation email with all the relevant data, you can use a confirmation email template.
What Is a Confirmation Email?
Confirmation emails are used to communicate important information to customers after specific events. There are many types of confirmation emails, including:
- Restaurant reservation confirmation
- Order confirmation
- Webinar confirmation email, including registration confirmation email
- Subscription confirmation emails
- Booking confirmation emails
- Shipping confirmation email
- Purchase confirmation email
- Flight confirmation email
- Cancellation confirmation emails
There are many other types of email confirmations, but the goal of each type of email confirmation is to provide the customer with immediate feedback to let them know they have been successful and that your business is aware and taking the necessary next steps.
With each confirmation email type, it’s essential to ensure you’ve included all of the relevant information in one place.
It’s a type of transactional email that is written in a clear and intuitive manner to make it easy for customers to read and understand the information in the confirmation.
After receiving the confirmation email, they should be able to reference it when they need to if they have questions or issues with their order.
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How to Write Confirmation Emails
A confirmation message is an essential tool in digital communication, serving as an acknowledgment that an action has been completed or that information has been received.
Depending on the type of confirmation email you’re crafting, the content may differ. In this guide, we delve into some key components of email confirmations to empower you to design effective and informative confirmation messages for your audience.
Step 1: Write a clear subject line
Crafting the perfect subject line for a confirmation email is essential. Whether it’s a registration, purchase, or any other type of confirmation, the subject line serves as the email’s first impression.
Commonly, for scenarios like a registration or shipping confirmation email, it should encapsulate key details like the order number coupled with a confirmation alert.
The golden rule is simplicity combined with informativeness. Your subject lines should act as a quick snapshot, giving the recipient clarity on the email’s content, thereby allowing them to prioritize its relevance and decide whether it warrants immediate attention.
Step 2: Include order confirmation and order details
The main content or body of your email is where the bulk of the information resides. For an order confirmation, it’s imperative that customers are presented with a clear picture of what they’ve procured.
This includes not just the acknowledgment that their order is confirmed but also details like the quantity of items, the total monetary expenditure, and a succinct description of each product.
On the other hand, for an account creation or registration email, it’s pivotal to furnish them with their login credentials, reassure them of a successful sign-up, and provide any additional context or actions required.
For instance, you may need to prompt them to verify their email address, thereby solidifying their account security. Following such a structured format ensures that your client is kept in the loop, fostering trust and transparency.
Step 3: Add shipping details or other item information
When it comes to shipping or order confirmation emails, furnishing precise details can alleviate any anxieties customers might have post-purchase. It’s essential to incorporate not only the shipping address but also the billing address.
This double-checking mechanism ensures clarity and avoids any future discrepancies. Furthermore, provide an estimated delivery window so customers can anticipate when their package will arrive.
This sort of meticulous detailing isn’t restricted to physical products. For instance, when dealing with a subscription-based service, convey when the subscription gets renewed, along with the exact amount that will be charged.
Moreover, for more niche confirmations like restaurant reservations, it’s paramount to provide specifics. From the date and time of their booking to the exact location of the establishment, every little detail can enhance their dining experience.
You might even hint at the reservation particulars in the subject line itself, ensuring the recipient has a clear idea from the get-go.
Step 4: Provide contact information
It’s pivotal for any customer-centric business to have accessible channels for communication. Be sure to incorporate all the relevant contact details, such as a direct phone number, dedicated customer service email address, or even a chat link if available.
This inclusion not only instills a sense of reliability but also signifies your readiness to assist. The more accessible and transparent your contact mechanisms are, the more trust you can cultivate with your clientele.
Step 5: End with a thank you and any other essential information
As the adage goes, “it’s the small things that matter.” Concluding your email with a genuine word of gratitude can work wonders in strengthening the bond between your brand and the customer.
Beyond just a simple “thank you,” consider adding value to their next interaction with your brand.
This could be in the form of a discount code for their subsequent purchase, details about a referral program to benefit both them and their friends, or an invitation to engage with your brand on various social media platforms.
This not only fosters loyalty but also opens up avenues for more personalized and engaging future interactions.
Confirmation Email Example
Good confirmation emails should be short, to the point, and provide basic information that sets customer expectations.
Thank you for your _____. The details of your ____ are below; please let us know via email or telephone at _____ if you need to make any modifications.
All the best, ____
More Effective Confirmation Email Templates
Because there are many types of confirmation messages, here are some more confirmation email examples to help you create your own.
Order Confirmation Email Template
Order confirmation email examples or order confirmation email templates usually look like the following:
Dear ___. Thank you very much for your order!
Please find a complete order summary ____ (include item name, quantity, and price). We’ve received your order and are getting ready to have it shipped. It should be with you in ____ (shipping time).
We will send another email when your order is out for delivery.
As a thank you for your purchase, here is a discount code for future purchases.
We thank you again for your order and hope you have a wonderful day.
Shipping Confirmation Template
A shipping confirmation email template needs to include details for the customer to understand how and when they will receive their order. Shipping confirmation email templates can look like below:
Thank you for your order. We’re pleased to let you know that it is on its way to you! Your order is being shipped via ____ (shipping method) and will arrive in ____ (shipping time). You can track your order using the tracking link provided. If you have experience delays or issues with your order, please contact us via email or phone.
Thank you again for your order, and we look forward to serving you again!
Interview Confirmation Email Template
If you are confirming an interview, you will need to create personalized communication with the person, including key details, such as the example below:
Thank you for confirming that you are available for an interview, and we’re pleased to let you know it has now been scheduled.
Your interview will be held on [DATE] and [TIME] via [INTERVIEW METHOD, e.g., via Zoom, Teams, or in person). You will be speaking to [NAME OF INTERVIEWER, TITLE] for approximately [TIME]. Please let us know if you have any questions or need to reschedule.
All the best, ___
Payment Confirmation Email
Payment confirmation emails need to include basic payment details so that customers know their purchase went through.
Thank you for your purchase on [DATE]. This is a confirmation email to let you know we have received your payment. Payment details are below for your reference:
[include payment method and amount].
Please get in touch with us via phone or email if you need to make changes or modify your purchase.
Tips for Writing Confirmation Emails
A consistent communication process ensures that customers feel confident working with your business, which helps drive more sales and repeat purchases.
Whether you’re putting together a booking confirmation email or confirmation emails for eCommerce stores, there are a few tips you can use to make your communication go beyond transactional emails. These tips can help with all kinds of confirmation emails to make them stand out immediately.
Make an instant connection with the customer
For both new customers and existing customers, it’s important not to treat them as just a number transaction. Personalize your email confirmations with names and other special touches to make them feel special.
Write in your brand voice
Your brand voice should come through in your confirmation emails to ensure that customers have a consistent experience, so think about what your brand stands for and how it communicates when crafting these messages.
Save a great example when you see it
Look at the confirmation letters you receive. If you’re seeing a great example, such as clear shipping information, account confirmation, and unique ways to cross-sell items, save them! You can use them as inspiration for your confirmation emails.
Use an email marketing software
If you want to create a seamless, automated confirmation email process, use an email marketing software. You can create templates personalized with details depending on the type of confirmation you’re sending, including relevant information.
For example, email software can be used for a registration confirmation email, an online purchase confirmation email, and other types of customer purchases.
How Do You Politely Confirm Through Email?
A polite confirmation via email should include details of the order, registration, or reservation in the subject line. Then, in the body of the email, you can thank them for their time and let them know that everything is confirmed.
Finally, outline any next steps the customer should thank, if necessary, at the end of the email with a short sign-off.
Is an Order Confirmation Email a Receipt?
An order confirmation email can serve as a receipt if it includes a complete order summary, including items ordered, the quantity, payment information, and shipping methods.
What Is the Best Confirmation Reply?
The best confirmation reply can serve as a double confirmation. First, you can thank the sender for providing the information and let them know it has been received and noted. If you have questions or concerns about the confirmation, you can include that in the reply if needed.
Elements of Effective Confirmation Emails
As we’ve delved into the world of confirmation emails, it’s evident that their significance goes beyond mere acknowledgments.
Each type of confirmation email, be it for an order, reservation, or interview, has its unique components tailored to provide clear, relevant information to the recipient.
As a quick reference, we’ve consolidated the critical elements of various confirmation emails in the table below. Use this as your handy guide when crafting your next confirmation message:
|Type of Confirmation Email||Main Elements to Include||Purpose|
|Restaurant Reservation||- Date and Time|
- Restaurant Address
- Booking or Cancellation Policies
|Confirm a booked spot and provide reservation details|
|Order Confirmation||- Item details|
- Total Charges
|Acknowledge a received order and provide a summary|
|Webinar Confirmation||- Registration details|
|Confirm participation in a webinar and provide access details|
|Subscription Confirmation||- Renewal date|
- Amount charged
|Acknowledge a new subscription and provide renewal details|
|Shipping Confirmation||- Shipping address|
- Billing address
- Expected delivery date
|Confirm item shipment and provide tracking details|
|Booking Confirmation||- Date and Time|
- Venue or Platform
|Confirm a booking for an event or service|
|Purchase Confirmation||- Item details|
- Total cost
|Acknowledge a completed purchase and provide a summary|
|Flight Confirmation||- Flight details|
|Confirm flight booking and provide necessary travel details|
|Cancellation Confirmation||- Original details of the booking or order|
- Cancellation policies
|Confirm cancellation of a service, order, or event|
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