Creating art is a delight, but selling your art prints pays the bills. So there is no surprise that many emerging artists struggle financially initially as they don’t know how to sell aggressively.
If you have just started your art business, this article will help you understand where to find potential buyers for your original artwork and how to sell your art offline.
What Is the Best Way to Sell Artwork?
The best way to sell artwork depends on the type of artwork you do, the potential buyers you want to target, and the goals of your art business. Successful artists sell their work on both online and offline places to maximize their art sales.
To start selling offline, you should look for fairs, coffee shops, museums, online auctions, online galleries, and online marketplaces are good places to begin selling online.
How to Sell Your Art Offline
By selling your artwork offline, you can reap multiple benefits, including bigger exposure, personal interactions with potential buyers, better pricing, etc. This is why many artists prefer to sell their original artworks offline.
Here are some tips to become successful in offline selling:
- Determine the right venue that suits the type of artwork you create and the audience you target. For some artists, art fairs work. And others find success in brick-and-mortar art galleries.
- Present your artwork professionally with appropriate lighting, signage, and labels to help potential buyers understand and appreciate your art.
- Offer discounts to incentivize sales.
- Provide additional value to buyers, such as giving a handwritten note along with your artwork.
Last but not least, you should engage with your audience enthusiastically. Artists who sell most in offline places are often friendly, approachable, and prepared to answer questions regarding their artworks.
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Best Places to Sell Art Offline
The following places will help you connect to potential buyers and get a better selling price for your original art:
1. Art Fairs
Art fairs are excellent places to sell your art. This is because a diverse audience visits fairs, including art enthusiasts, art collectors, interior designers, and people who want to buy artwork for their homes.
Making your booth visually appealing, showcasing diverse artworks, and engaging amicably with potential buyers can maximize your success at fairs.
2. Brick and Mortar Galleries
Brick-and-mortar galleries earn a good reputation with art lovers, curators, and collectors. Moreover, leading art galleries also promote exhibition dates and participating artists.
So showcasing your artwork in a leading brick-and-mortar gallery can help you grow the exposure of your work and increase sales.
3. Coffee Shops
Coffee shops are also a good place to exhibit your artwork. The relaxed atmosphere of coffee shops encourages people to feel comfortable and inclined to engage with paintings. This is why coffee shops are becoming popular places to sell artwork.
And the best part is you can showcase your art in coffee shops affordably.
If you display your art in good restaurants, hundreds of people will look at your paintings monthly. This will increase the chances of your artwork getting sold.
Besides, you won’t have to pay a considerable fee to showcase your art in restaurants. Restaurants often allow artists to exhibit their artworks in exchange for a small commission on selling paintings.
5. Pop-up Shops
A pop-up shop is a temporary retail shop that you set up for a short period in high-traffic areas such as shopping malls/centers.
Low overhead costs, flexible location and duration, and direct interaction with potential buyers make pop-up shows an excellent way to sell paintings and grow your art sales.
6. Craft Markets
Craft markets are the ultimate destinations for art and craft lovers, and these folks visit these places to buy art and craft items. Showcasing your paintings in leading craft markets will build your brand and increase your sales.
7. Art Museums
You can sell your artwork to museums. Arts museums often showcase collections of artwork for the public. However, museums usually buy paintings of well-known artists. So it would help if you first made a name for yourself. Then, contact any museum to know if it is interested in buying your paintings.
8. Art Auctions
Art auctions cater to art lovers who are interested in buying art. So participating in art auctions is an excellent strategy to sell your paintings.
Like art museums, art auctions also include artworks of leading artists. So you should approach art auctions after earning a name for yourself.
9. Local Small Town Holiday Events
If your town happens to have holiday events or bazaars, you can leverage these events to sell your art. Contact the local chamber of commerce in your area to know about future holiday events in your locality.
You should showcase your low-priced paintings at these events as inexpensive items sell well during these events.
10. Interior Designers
Interior designers work with diverse clients, and the high chances are some clients are searching for good art pieces to decorate their homes or offices. As a result, reaching out to interior designers can be an excellent strategy to increase your art sales.
|Art Fairs||Diverse audience, including enthusiasts, collectors, and interior designers.|
|Brick and Mortar Galleries||Earn reputation, cater to art lovers, and enjoy promotional support.|
|Coffee Shops||Relaxed atmosphere fosters engagement, cost-effective showcasing.|
|Restaurants||High visibility, potential for hundreds of monthly views.|
|Pop-up Shops||Low overhead, flexible locations, direct interaction.|
|Craft Markets||Attract art and craft enthusiasts, ideal for unique pieces.|
|Art Museums||Limited to well-known artists; consider in the future.|
|Art Auctions||Target art-loving buyers as your reputation grows.|
|Local Small Town Holiday Events||Leverage local events, focus on affordable pieces.|
|Interior Designers||Collaborate for wider sales opportunities.|
Navigating Challenges in Art Sales
Selling art, whether online or offline, comes with its share of challenges that artists should be prepared to tackle. Here are some common challenges and tips to navigate them:
- Competition: The art market is highly competitive, with numerous talented artists vying for attention. To stand out, focus on developing a unique artistic style and branding that sets you apart.
- Pricing Pressure: Determining the right price for your art can be challenging. Avoid undervaluing your work; research similar artists and their pricing strategies to gauge the market.
- Marketing Efforts: Effective marketing is crucial but can be overwhelming. Invest time in building an online presence, engaging with your audience on social media, and utilizing art-focused platforms and communities.
- Rejection: Art sales may involve rejection, whether from galleries, exhibitions, or potential buyers. Use rejection as an opportunity for growth and continue submitting your work to various opportunities.
- Copyright and Legal Issues: Protect your intellectual property by understanding copyright laws and using contracts when necessary, especially in offline sales with galleries or art dealers.
- Balance with Art Creation: Balancing the business side of art with the creative process can be challenging. Consider setting aside specific times for marketing, sales, and administrative tasks to maintain a productive workflow.
- Artistic Growth: As you evolve as an artist, your work may change, potentially affecting your existing customer base. Embrace artistic growth while keeping your core audience engaged.
- Networking: Building relationships in the art world is essential. Attend art-related events, collaborate with other artists, and seek mentorship to expand your network and opportunities.
- Managing Expenses: Running an art business involves costs for materials, promotion, and exhibition fees. Keep track of your expenses and plan your budget accordingly to ensure profitability.
- Feedback Handling: Dealing with criticism and feedback, whether constructive or not, is part of an artist’s journey. Use feedback as a tool for improvement and growth in your art practice.
|Challenge||Tips to Navigate|
|Competition||Develop a unique style and branding.|
|Pricing Pressure||Research similar artists' pricing strategies.|
|Marketing Efforts||Build an online presence and engage on social media.|
|Rejection||Use rejection as an opportunity for growth.|
|Copyright and Legal Issues||Understand copyright laws and use contracts when needed.|
|Balance with Art Creation||Set aside specific times for different tasks.|
|Artistic Growth||Embrace growth while keeping your audience engaged.|
|Networking||Attend art-related events, collaborate, seek mentorship.|
|Managing Expenses||Track expenses and plan your budget for profitability.|
|Feedback Handling||Use feedback as a tool for improvement in your art practice.|
How Do You Price Your Artwork to Sell?
When pricing your artwork, you should consider the cost of art materials, the size and complexity of your artwork, the time spent to produce artwork, and your brand value. Also, you should research how much other artists charge for similar work to determine the ideal price for your work.
Pricing your artwork can be tricky. So you should make sure that you balance pricing your artwork reasonably and making it accessible to your potential buyers.
How Is Selling Art Online Different From Selling Art Offline?
Selling online is different from selling art offline in many ways. And the biggest differentiator is reach. You can reach a broad audience globally when you sell your art online. You can target potential buyers on social media, online marketplaces, art galleries, and other places. On the other hand, offline places like fairs or pop-up shops have limited exposure.
Is Selling Art a Profitable Business?
Yes, selling art can be profitable if you have a passion for creating original art and the ability to market your work.
You should sell your work online and offline to make your art business successful. Doing so will help you reach a broad audience. Also, you should work on your brand to create to build credibility and enhance visibility.
Venturing into the world of art sales offers both challenges and rewarding opportunities for emerging artists. While the joy of creating art is undeniable, the financial aspect of selling art prints can significantly impact an artist’s livelihood. Overcoming initial financial struggles often involves learning how to sell art assertively and strategically.
The best approach to selling artwork encompasses a dual strategy, as successful artists harness the power of both online and offline avenues. By maximizing their presence across diverse platforms, artists can tap into a wider range of potential buyers and art enthusiasts.
When it comes to offline art sales, artists must carefully choose venues that align with their artistic style and target audience. Exhibiting in places like art fairs, brick-and-mortar galleries, coffee shops, and restaurants allows for personal interactions with buyers, offering a unique selling proposition that online platforms may not replicate.
Presenting artwork professionally, offering discounts when appropriate, and adding value to buyers through personal touches like handwritten notes can elevate the offline selling experience. Furthermore, engaging with the audience enthusiastically and being approachable can foster meaningful connections with potential buyers.
Exploring various offline selling places, including art fairs, brick-and-mortar galleries, coffee shops, and restaurants, can significantly enhance an artist’s exposure and sales potential.
In pricing artwork, artists should consider factors like material costs, size, complexity, time invested, and their brand’s value. Researching market prices for similar work is essential to strike a balance between affordability for buyers and profitability for the artist.
Selling art online offers artists a global reach, enabling them to connect with a broad audience through social media, online marketplaces, and art galleries. The key distinction between online and offline sales is the extent of reach, with online platforms providing unparalleled exposure.
Ultimately, selling art can be a profitable endeavor for artists who are passionate about their craft and dedicated to effective marketing. A combination of online and offline strategies, coupled with consistent branding efforts, can help artists build credibility, enhance visibility, and succeed in the competitive world of art sales.
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Image: Envato Elements
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