Experts Share Secrets to Increasing Profitability in a Small Business





All businesses ultimately aim to be profitable. However, new ventures often struggle to save money and bring in enough customers early on. Luckily, there are plenty of tips and resources that can help you get there. Read on for some helpful insights from members of the online small business community.

Maximize Profits with Brand Loyalty

Loyal customers tend to spend more with a business over time, ultimately improving profitability. So, how can you foster this type of loyalty to ultimately help your company’s bottom line? Mary Kyamko of Crowdspring shares tips in this post.

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Improve Your Website’s Ability to Generate Leads

Leads ultimately make a business more profitable by providing more opportunities to make sales. Your website can be a powerful driver of leads. But not all sites are optimized in this way. Learn how to make the most of your website for lead generation in this Square 2 post by Mike Lieberman. Then head over to BizSugar to see what the community is saying.

Prepare Your Small Business for Contactless Payments

Payment technology has evolved quickly over the past several years. And more changes are coming. If you need to get your business ready for contactless payments, read this guide from InvoiceBerry by Austin Andrukaitis.

Learn About the Costs of Opening a Franchise Business

Franchising provides a fast and proven method for getting a new business off the ground. But it can come with significant expenses. Joel Libava of The Franchise King provides a rundown of the costs in this post.

Protect Your Business from Significant Expenses

Spending money is almost always part of running a business. But you can sometimes control how much your business spends so you can stick to a budget. This Small Biz Viewpoints post by Harry and Sally Vaishnav features several helpful tips. After reading, head to the BizSugar community to see commentary from members.


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Maximize SEO ROI

Search engine optimization can be a powerful marketing strategy for businesses. But it also requires an investment of time and resources. So how can you maximize your investment? Check out this Platter of Gold post by Anthony Williams for insights.

Master Instagram Influencer Collaborations

Social media influencer campaigns can help businesses make more connections online and ultimately drive more sales. But these campaigns can also waste money if done incorrectly. In this post, Dan Swords offers tips to make the most of these initiatives.

Embrace Product Clarity

If you want customers to purchase a product or service, you need to be very clear about what it is that you’re offering. But many businesses offer vague ideas or flimsy benefits that don’t effectively drive sales. In this ENO8 post, Rishi Khanna dives into the product clarity spectrum and provides tips for businesses looking to clarify their offerings.

Create a Membership Site for Your Customers

Membership sites offer a unique way to connect with customers and provide an ongoing source of revenue for businesses. There are multiple ways to offer such an experience, as Lisa Sicard details in this Small Biz Tipster post.



Find a Better Work-Life Balance

Maximizing profits in your business is only helpful if you’re then able to translate those profits into an enjoyable life outside of work. But many entrepreneurs struggle with finding a positive work-life balance. Get tips for improving this area in this SMB CEO post by Ivan Widjaya. Then check out the BizSugar community for more member insights.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

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